WAALWIJK, Netherlands, October 4, 2012 /PRNewswire/ --
On October 1st, 2012 Alexander Collot d'Escury took up his new role as CEO of Desso Holding BV ('Desso'), the European carpet and sports systems manufacturer.
He takes over from Stef Kranendijk, who becomes Chairman of the Supervisory Board with a special responsibility for implementing and communicating Desso's Cradle to Cradle® strategy.
Alexander steps into his new role after five years working as Desso's Chief Commercial Officer, where he had a key role generating business sales and growth in the tough economic conditions of recent years. He was also one of the drivers behind Desso's Cradle to Cradle® design approach.
Alexander will maintain Desso's commitment to implementing Cradle to Cradle® design along with its other innovation drivers of creativity and functionality.
He will also focus on the company's vision to make floors that meet customer needs and contribute to health and well-being in the indoor environment.
"As human beings we spend on average 90% of our time indoors. At home, in the office, whilst travelling, staying in hotels and so on," says Alexander. "This insight has led Desso to its company vision: 'How to make the Floor work for our Health and Well-being'."
Alexander began his career working for Sara Lee with a focus on the Dutch coffee brand Douwe Egberts before moving to Nestlé, where he gained 13 years of valuable international management experience. As Regional Director of Nestlé Purina Petcare in Central Europe, he was posted to Budapest (2006-07). Immediately prior to that, he worked in Switzerland as part of Nestlé's European management team responsible for Beverages, Confectionery and a number of country markets (2005-2006).
Alexander has also worked as the General Manager of Nestlé Food Services in the Netherlands (2002-2005) and held various marketing and sales leadership roles in the Netherlands, Spain and the Czech Republic.
Besides Desso, Alexander is a member of the Advisory Board of the Hogere Hotelschool, the hotel management school based in Maastricht as well as being a member of the board of the PAN Foundation in Amsterdam, a modern-day art fair.
Alexander: "We want Desso to be the world leader in making environmentally responsible flooring products that deliver outstanding value in design and functionality and thus contribute to people's health and well-being." He also paid tribute to the employees at Desso who have enabled the company to thrive even during some of the most challenging economic times in recent memory.
SOURCE Desso Group BV