NEW YORK, June 20, 2012 /PRNewswire/ --
Why It's Critical For The Success of Your Business
Appco Group recognise that in today's frenetic global market place, highly focussed, relevant and timely market research is imperative for any business wishing to survive or even dominate its niche.
Take the Tablet and Smart Phone sector as an example. Tablet sales to end users have increased by 276.5% in 2011 from 17.8 million units in 2010. Globally, the installed base of Tablet devices has reached 81.2 million units in 2011 and is expected to reach 388.8 million units by the end of 2015.
The rapidly changing Tablet market place above illustrates the strategic importance of independent innovative market research. Consumer segment is the largest adopter of media Tablet devices, but within this segment are ever changing end user profiles. Young males have dominated this market place but many are moving away from the high street "Apple Store" to "One-click" purchasing from the likes of Amazon- but how many and how quickly?
With the entry of Microsoft into the Tablet Market, it is even more important that this constantly changing end user profile is continuously and rigorously monitored. Already research has revealed that "Form Factor" has become the significant determinant in the Tablet Market, even more so than price.
Market Research from Appco Group will enable you to gather exhaustive data to determine whether your goods or services really satisfy the customer's inherent needs. It can identify changing market trends, demographics, customer buying habits as well as crucial competitive analysis, so often overlooked!
In short, our market research will assist you in making strategic business decisions as well as identifying unfulfilled customers needs, which in turn can generate new products and services to underpin core growth activities. Hidden benefits also include the successful identification of route to market obstacles and problems, coupled with a reporting mechanism allowing benchmarking and evaluation of the entire market research process.
SOURCE Appco Group