Now Serves Over 12B Apps to 380M Unique Users Around The Globe
LONDON, Feb. 23, 2016 /PRNewswire/ -- Appnext, a leading monetization and app distribution platform dedicated to building robust mobile businesses by promoting apps, today announced a 345 percent year-over-year growth in 2015. Additionally, Appnext now serves 12B apps to 380M unique users in 180 countries around the globe.
"The app-install ad spend has skyrocketed over the last few years as more developers are looking for premium solutions to drive downloads and more publishers are looking for relevant content for their users," said Elad Natanson, CEO and co-founder, Appnext. "Appnext finds itself at the epicenter of this trend working with some of the world's top companies to help them monetize their properties and acquire more quality users."
Additional growth stats includes:
- Integration of more than 30K top app and web publishers
- 12B app recommendations served monthly to 380 million unique users globally
- Over 2,200 concurrent live campaigns for apps on both iOS and Android worldwide, leading to the growth of 34 percent on Android and 42 percent on iOS
Much of Appnext's growth is fueled by the exploding app install ad spend. In a recent report from eMarketer, more marketers than ever before are investing in app install ads. Last year, eMarketer predicted U.S. mobile app install ad spending would rise by 80 percent from the previous year, reaching $3B. A Business Insider report similarly predicts that the app install industry will grow to $6.5B by the end of 2019. For major platforms including Facebook, Twitter, Yahoo, and Google, the high prices these app install ads command make them valuable inventory. Appnext's unique self-serve advertising platform operating on a CPI basis enables indie developers and leading brands worldwide to join this trend and attract high quality engaged users.
Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. The Appnext self-serve platform operates on a CPI bidding basis, providing a holistic customer experience driven by technology and innovation. The Appnext technology suite enables a wide array of mobile partners to programmatically offer the most relevant app content to their users and clients. The partners include app developers and publishers, OEMS, handset manufactures, mobile operators, mobile web portals, content discovery networks and others. With a growing community of over 30 thousand developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, amplifying their monetization and app distribution efforts. For more information, visit www.appnext.com or connect with Appnext on Twitter, Facebook, and LinkedIn.