LONDON, April 23, 2013 /PRNewswire/ --
myThings, the global leader in conversion-driven display advertising solutions, is pleased to announce the appointment of Antony Mures as the new Managing Director (MD) for its UK office, which is effective immediately. Antony brings over 10 years of diversified experience in the online advertising industry, including serving as the former Commercial Director at Struq, Director of strategic partnerships at Publicitas and Head of Sales at Criteo.
"Antony holds the perfect combination of experience and skills in the field of online advertising, and we are certain that through his leadership in the UK Market, we will take the company forward in its next exciting phase of growth", said Benny Arbel, CEO of myThings.
While at Struq, Antony was responsible for successfully transforming the business from a small UK start-up to an international player. At Criteo, he headed their UK launch operations, which included boarding their biggest e-commerce travel and retail brands. Previously at Publicitas, Antony laid down the foundations for the 1st global premium publisher ad exchange for programmatic and display buyers, along with private/collective publisher businesses.
"I am excited to be joining the myThings team for the UK Market," said Antony. "myThings has a truly impressive technology roadmap and fantastic track record and reputation with their biggest clients. Display advertising spend is now dramatically growing and myThings is geared up to add the most value and innovation to global advertisers. I look forward to having a big influence on our UK growth."
Founded in 2005, myThings is the global leader in conversion-driven, personalized display advertising solutions, driving incremental sales at scale for top online retailers. The company delivers superior performance through specialized data-driven display technology centered on conversion prediction machine-learning algorithms. Its data-driven solutions span the entire sales funnel and include personalized retargeting, pretargeting and dynamic display.
myThings personalizes over three billion banner impressions a month and operates in 16 markets including the US, UK, France, Germany, Brazil, Russia and Japan. Among its clients are top tier companies such as ToysRus, Shop Direct Group (Littlewoods, Very), McAfee, Zalando, Adidas, KLM, T-Mobile, Microsoft Store, Vodafone and Orange. For more information, visit myThings.com.
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