-- New Brand Launches for Integrated Rochem, Sepro Membranes and APTwater Businesses

LONG BEACH, California, Feb. 24, 2014 /PRNewswire/ -- Three established names in the membrane business: Rochem, Sepro and APTwater re-launch today under one new consolidated brand name – ULTURA™.

(Logo: http://photos.prnewswire.com/prnh/20140224/LA70155LOGO)

At the launch, John Kaestle, CEO of ULTURA Inc., declared that this integration creates a new force in high recovery membrane technologies specializing in the most difficult to treat and valuable waters. He advised that ULTURA's focus markets would include rare earths and mining, treatment of the complex cocktails of leachate from landfill sites, on-vessel gray/black water treatment and desalination for delicate marine ecosystems, electro-coating for the automotive industry, food and dairy and advanced process separations for life sciences.

Michael Froud, CGO of ULTURA, commented "Our combined portfolio of products and services will allow us to pursue our vision of becoming the only truly full-service membrane technology company to specialize solely on the difficult-to-treat and valuable waters segment. With 2500+ installations worldwide, an established presence in the Americas and EMEA plus our growing Asia team based out of Singapore and Shanghai, we will provide our customers with one of the largest pools of dedicated expertise in the world."

New product development announcements in the functionalized membrane space and new service offerings such as off-balance sheet funding of design-build-own-operate-maintain (DBOOM) schemes are expected shortly as ULTURA leverages its in-house membrane research and development facility in Oceanside, CA.

About ULTURA
ULTURA represents the ultimate in high recovery membrane technologies where waste and process waters are most challenging across the world. Where other membrane technologies struggle to deliver, ULTURA ensures consistently world-leading recovery rates with a reputation for low maintenance, extraordinary service and the flexibility to support customers in their pursuit of improved efficiencies under tighter discharge consents with improved return on investment. For more information, please visit www.ulturawater.com.

Media Contact: Andrew Simon, ULTURA, +1 (562) 661-4999

SOURCE ULTURA