WHYTELEAFE, England, December 12, 2011 /PRNewswire/ --

The UK's largest adult retailer, Ann Summers, has launched a sexy new website that both reaffirms the company's dominance on the web and updates its online image to more closely reflect the stunning re-branding process through which their high street shops have gone.

The sophisticated new website couples the most modern web design with an improved and innovative user experience, for a seamless shopping experience. Featuring an intelligent, easy-to-use navigation and totally overhauled product detail pages, buying online at Ann Summers is easier than ever before.

Thanks to the fast new image-zoom function, visitors to the website can now examine every thread of the lingerie before they buy, and with front and back images on the gorgeous models, customers can see exactly how the products look when they're worn. With full product details and care instructions, as well as videos of the most popular products, the new site has all the information a visitor needs.

The stock status of every product is clearly stated on the site and, if customers wish to get their hands on the goods before committing to a purchase, they can use the integrated store locator to find their nearest Ann Summers shop.

Brand Director Fiona Davis said, "the Ann Summers brand has been given a wonderful overhaul over the last two years and now we can finally see the results of all the hard work that has gone into keeping the brand ahead of the competition."

Ecommerce Director Andrew Harber agrees. "The new website is a testament to the hard work that went into the re-brand, and it sums up all that is great about Ann Summers - it looks great, it's a joy to browse, it's packed full of wonderful products, and it makes choosing what to buy easier than ever before.

"We have seen a marked increase in all our KPIs and we recently welcomed more visitors to the website in a single day than ever before. This just shows the enthusiasm that people have for Ann Summers and the new website is helping them to enjoy our products like never before."

The boost to Ann Summers' online activities has been accompanied by the roaring success of their brand new Milton Keynes store, and the continued popularity of the brand's flagship London Stratford store, not to mention the lift it's given to their core Party Plan and catalogue divisions.

Mr. Harber added: "With people flocking to our fantastic high street stores, it is great to finally have a website that more than matches up to the unique Ann Summers atmosphere that the public expect from our brand. And with Christmas around the corner, people can enjoy shopping for some naughty festive gifts!"

SOURCE Ann Summers