LONDON, July 31, 2012 /PRNewswire/ --
Former Gilroy, Vodafone and Telewest B2B marketing expert to support new client wins and strategic planning
Integrated B2B tech agency Marketing Options International (MOI) today announces it is extending its award-winning team with the appointment of strategy and planning director, Andrew Chaplin, formerly of Gilroy, Vodafone and Telewest.
Chaplin has worked in the IT/technology industry for over 20 years delivering international marketing programmes. Most recently at Gilroy, Andrew was a senior partner and oversaw the visualisation and strategic development of marketing programmes for Oracle, Microsoft, Siemens, Colt, Orange Business Services and SuccessFactors.
Previous senior marketing roles include Vodafone, where Chaplin used his expertise to launch a number of marketing programmes to deliver a stronger business services presence in key Middle East markets. Prior to Vodafone, Chaplin was the Head of Marketing at Telewest, where he developed a number of key strategic alliances and led Product Marketing programmes focused on driving the growth of their business services division.
Chaplin comments: "With so many new technologies influencing B2B marketing, I am delighted to be joining such a talented marketing team at MOI where the focus will be to build on their recent growth and achievements."
Vanessa Cheal, MOI managing director, adds: "Andrew possesses outstanding creativity and has strategic marketing experience in both domestic and international B2B campaigns. He has worked with many leading technology brands that have used his expertise to drive sales and increase market penetration. He will be a real asset to our team and instrumental in extending the strategic focus of our business. "
Last year saw record growth for MOI and a string of significant account wins. Current clients include Oracle Corporation, EMC, Alcatel Lucent, Fujitsu, Steria and OKI Europe.
Award-winning Marketing Options International was set up 25 years ago as a specialist B2B technology marketing agency offering a full range of marketing services. With offices in London, Sydney, Singapore and San Francisco, it employs over 40 staff. (http://www.mointernational.com)
SOURCE Marketing Options International