Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Ana de Armas Revealed as the Star of Campari Red Diaries 2019, Entering Red, a Short Movie Directed by Matteo Garrone


News provided by

Campari

14 Nov, 2018, 12:00 GMT

Share this article

Share toX

Share this article

Share toX

MILAN, November 14, 2018 /PRNewswire/ --

Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries 2019 with Entering Red; an enigmatic short movie featuring a Hollywood actress in the lead and award-winning talent at the director's chair. Fuelled with mystery and romance, viewers are taken on an unexpected journey of discovery into the world of Campari. For Campari, as 'every cocktail tells a story', Entering Red not only tells a tale of intrigue, it is also an ode to the iconic Negroni, Campari's signature cocktail marking its centenary in 2019.

This image opens in the lightbox
Ana De Armas and Director Matteo Garrone behind the scenes of the 2019 Campari Red Diaries short movie, Entering Red, in Milan (PRNewsfoto/Campari)
This image opens in the lightbox
Ana De Armas in her latest role for the 2019 Campari Red Diaries short movie, Entering Red, directed by Matteo Garrone and set in Milan (PRNewsfoto/Campari)
This image opens in the lightbox
Ana De Armas revealed as the star of Campari Red Diaries 2019, Entering Red, a short movie directed by Matteo Garrone (PRNewsfoto/Campari)
This image opens in the lightbox
Ana De Armas on the set of Campari’s intriguing 2019 Red Diaries film, Entering Red, directed by Matteo Garrone (PRNewsfoto/Campari)
This image opens in the lightbox
Matteo Garrone on the set of Entering Red, his latest masterpiece, filmed for Campari as part of the 2019 Red Diaries campaign, staring Ana De Armas (PRNewsfoto/Campari)
This image opens in the lightbox This image opens in the lightbox This image opens in the lightbox This image opens in the lightbox This image opens in the lightbox


     (Photo: https://mma.prnewswire.com/media/783815/Campari.jpg )


     (Photo: https://mma.prnewswire.com/media/783816/Campari.jpg )


     (Photo: https://mma.prnewswire.com/media/783817/Campari.jpg )


     (Photo: https://mma.prnewswire.com/media/783818/Campari.jpg )


     (Photo: https://mma.prnewswire.com/media/783819/Campari.jpg )

Starring internationally renowned actress Ana de Armas - the star of blockbuster film, Blade Runner 2049, as well as Italian actor Lorenzo Richelmy and directed by award-winning Italian director Matteo Garrone who's latest film 'Dogman' (2018) received the Best Actor prize at Cannes and has been submitted by Italy for the 2019 Academy Award for Best Foreign Language Film, the new short movie will be the core element of a fully integrated campaign in 2019. With a love for cinematography and as main sponsor of the Venice International Film Festival of La Biennale di Venezia, this short movie comes as a new and exciting addition to Campari's recognised history of short movies and storytelling content.

Entering Red is a suspenseful and intriguing story, where viewers will get to know Ana, played by the eponymous Ana de Armas, who's curious soul explores the charismatic city of Milano through the captivating and pleasurable lens of Campari.

The cinematographic experience is heightened by Matteo Garrone's talent in this highly-stylised short movie, where the audience will 'enter red' simultaneously with Ana, discovering the unexpected, enchanting world of Campari together, and venturing through the birthplace of the iconic vibrant red aperitif. De Armas perfectly depicts the character's evolution, tentatively following scarlet clues that the charming city of Milan has left behind for her to find.  

The cast this year will also welcome cameos from Campari's 'Red Hands', six of the world's best bartenders, as well as social influencers in front of the camera for the first time.

Lead protagonist of the film Ana de Armas comments: "It's an incredible honour to be a part of this short movie, Entering Red, and the Campari Red Diaries campaign. It was also a privilege to work with acclaimed Director, Matteo Garrone. I loved playing a character that showed such passion and curiosity on her journey of self-discovery in the beautiful city of Milan."

The short movie's Director, Matteo Garrone comments: "This year's film is set to bring to life the intriguing journey that is the discovery of Campari. It was an honour and a challenge to be given this responsibility in such a pivotal year for the brand, celebrating two truly Italian icons recognised worldwide. A Negroni does not exist without Campari, and so to tell the story, entering the red bitter sweet drink is where it all begins."

Bob Kunze-Concewitz, Chief Executive Officer of Campari Group: "Our cocktails are more than just a drink, they each tell a story, and this year we are celebrating the Negroni. Turning 100 years old in 2019, Campari Red Diaries will bring the cocktail to life, and take viewers on a journey as they enter the red. The iconic serve, which Campari is a key defining ingredient,  has created a great legacy and it will be amazing to see it all brought to life, with the support of great talent, Ana de Armas and Matteo Garrone but also bartenders and Campari advocates from around the world."

Entering Red will premier in its birthplace, Milan, with a red-carpet event on the 5th February 2019 followed by a simultaneous digital launch worldwide. The short movie will be available to view on Campari's official YouTube channel. Please follow Campari's social media channels for further information @campariofficial.

To get a sneak peek behind the scenes of Entering Red, view the teaser video on YouTube here: https://www.youtube.com/watch?v=NvdWLSBQg-g&feature=youtu.be

#Campari #RedDiaries

http://www.campari.com
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/Campari
https://instagram.com/campariofficial
https://twitter.com/campari

ABOUT CAMPARI RED DIARIES   

Launched in 2017, Campari Red Diaries is the evolution of the Campari Calendar. A 360 degree holistic campaign, with a short movie at the heart, Campari Red Diaries brings to life Campari's ethos that "every cocktail tells a story". Campari Red Diaries is launched digitally, with the short movie hosted on Campari's official YouTube page.

ABOUT CAMPARI   

Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.

NOTES TO EDITORS   

For media enquiries, please use: International Press Contacts

Modal title

Also from this source

Campari returns to Festival De Cannes with Mads Mikkelsen to celebrate passion, creativity and cinema

Campari returns to Festival De Cannes with Mads Mikkelsen to celebrate passion, creativity and cinema

The iconic bitter Campari returns to the red carpet from 13th–24th May 2025, continuing its role as Official Partner to Festival de Cannes for its...

More Releases From This Source

Explore

Advertising

Advertising

Entertainment

Entertainment

Beverages

Beverages

New Products & Services

New Products & Services

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.