An Invigorated Cashmere World Opens in Hong Kong

HONG KONG, Sept. 27, 2012 /PRNewswire/ -- Cashmere World (27 - 29 Sept. 2012 in Hong Kong Convention and Exhibition Centre) kicks off its Hong Kong debut with big expectations. Visitor numbers are seen to surpass that of last year's show in Beijing, as it benefits from the vibrant business atmosphere that Hong Kong is known for. With a large number of international companies in the fashion and garment business maintaining a regional presence in Hong Kong from which they control their mainland China and Pan-Asia activities, their buyers are expected to troop to Cashmere World in the next few days to view the latest offerings for this luxury material that is highly coveted in fashion circles.

(Logo: http://www.prnasia.com/sa/2012/09/26/20120926164011560290-l.jpg )

Mr. Bian Zhenhu, president of the China Chamber of Commerce for Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA) who are the co-organisers of the fair along with UBM Asia Ltd, remarked, "Cashmere has captured the imagination of the fashion industry, with demand increasing and many companies now making it a part of their fashion collections. This year, Cashmere World goes to the fashion city of Hong Kong. As a major international trading hub, I am sure Hong Kong will bring even more opportunities for the Chinese cashmere business as it provides a fitting venue for the world to learn more about this noble fibre."

Cashmere World presents as comprehensive a view of the cashmere industry as possible, from the breeding of the Pashmina, cashmere goats and yarn and fabric production to sustainability and product design. It also offers the perfect opportunity for the industry to meet; it is the one place and time when all the sector's major players - producers, fabric manufacturers, designers, marketers and fashion buyers, even scientists and technologists, are together. It's the once-a-year chance to meet potential new suppliers and customers, catch up on new techniques and equipment, note developments in cashmere fashion and discuss problems and developments common to all in the industry.

Apart from the exhibits presented by some of the leading producers of cashmere materials and finished goods, the organisers have drawn up a highly informative cashmere conference program that will see talks conducted by such eminent names as Dr. Riaz Ahmad Shah who will report on his successful cloning of a Pashmina goat kid which he christened "Noori".

With Cashmere World being held alongside a well-established fashion exhibition such as Fashion Access, exhibitors at Cashmere World are given the great opportunity to meet and greet a new flock of potential buyers from Fashion Access, particularly those whose product profiles include garments and fashion accessories.

Notes to Editors

About APLF Limited (www.aplf.com)

APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.

About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 17 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 150 events, 34 publications and 14 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,000 staff in 21 major cities across Asia, stretching from Japan to Turkey.

About UBM plc (www.ubm.com)

UBM plc is a leading global company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products (CFNA,www.cccfna.org.cn)

The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce & Animal By-Products was established in September 1988. It has industry development as well as regulatory responsibilities, helps to implement policies and serves as a bridge between the industry and the government. At present, the chamber has 5,000 corporate members across the country, with 43 national-level sub-chambers covering all agricultural products. The Cashmere Sub-Chamber is one of these and has a history of more than ten years. Major members include the top 15 organisations which form the core of China's cashmere industry and whose export accounts for half of the national total.

For fair details, please contact:

Ms Perrine Ardouin
Event Director
Email: Perrine.Ardouin@ubm.com

For media enquiries, please contact:

Ms Gay Amistoso
Marketing Communications Manager
Email: gamistoso@gmail.com

Ms Sally Wong
Marketing Communications Executive
Email: Sally.Wong@ubm.com

APLF Limited
17/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel: +852-2827-6211
Fax: +852-2827-7831
Website: www.aplf.com