AmStur Caviar Launches the Ultimate Caviar Experience with the UAE's First Organic Caviar

DUBAI, UAE, December 14, 2016 /PRNewswire/ --

AmStur Caviar - the regal US brand - today launches the first organic-certified caviar in the UAE now available for purchase from their new online store. The luxury brand, previously available only in some of the region's most esteemed restaurants, now offers the people of the UAE the chance to enjoy the opulence of a five-star caviar experience, in the comfort of their homes.

     (Photo: http://mma.prnewswire.com/media/449348/AmStur_Caviar.jpg )

Sourced directly from the West Coast of North America, AmStur offers superior quality caviar with a rich and buttery flavour produced only from native-raised sturgeon. Certified organic and free from preservatives, pesticides and hormones; AmStur's fresh roe is carefully examined for flavour, texture, size, and finally colour before being cured malossol to ensure only the finest quality and taste.

Adding to the unique luxury experience, every caviar purchase will be hand-delivered by the team's caviar chauffeurs, who are trained caviar experts and available to answer any questions about the ideal storage, handling and enjoyment of this culinary masterpiece.

To date, AmStur Caviar has been exclusively available in some of the region's most admired hotels and restaurants, including Emirates Palace, The Four Seasons, Pier Chic and many more, however, customer feedback and demand has led the company to begin offering their esteemed caviar direct to consumers, who can purchase it exclusively from amstur.com.

Nicholas Narsavidze, Partner at AmStur Caviar, commented: "We feel privileged to lead customers through the next step of an exciting culinary journey and humbled that AmStur Caviar will now become a staple in the homes of connoisseurs across the country. We pride ourselves on offering our customers the highest-quality products combined with an incredible experience and service which is second-to-none."

Education is part of AmStur's mantra, priding itself on the ability to offer expert advice. There are a plethora of caviar connoisseurs within the business, including Nicholas Narsavidze - who followed in his father's footsteps to carry on the family business, before driving the company's expansion into the Middle East.

"Passion is the driving force behind our brand and we look forward to sharing it with the region, as we continue to expand our reach, enriching the caviar experience and educating the world so that everyone can truly enjoy this exquisite delicacy," Nicholas continued.

There are four grades of caviar available to be exclusively purchased from amstur.com:

• AmStur Premium Select Grade Caviar, starting from:  AED 220 for 30g
• AmStur Royal Grade Caviar, starting from: AED 315 for 30g
• AmStur Empress (Organic) Grade Caviar, starting from: AED 405 for 30g
• AmStur Imperial Grade Caviar, starting from: AED 895 for 30g

AmStur Caviar is a family business, with a team who are fully involved and personally invested in creating a product of exceptional quality and taste. They have produced the finest tasting caviar, which can only come from sturgeon fish raised in their native habitat.

For media enquiries, please contact:
Aimee Connor
E: pr@amstur.com
M: +971(0)-52-514-0033

SOURCE AmStur Caviar