SHANGHAI, July 29, 2016 /PRNewswire/ --
Appnext, the leading app distribution and monetization platform - which last year opened an office in China and grew its revenues by 345% - is showcasing its innovative platform at ChinaJoy International Digital Entertainment Expo (Hall W3, booth B333), July 28-30, at the Shanghai New International Expo Center.
Appnext provides China's game developers with a fast and easy access to a lean SDK that enables an effective advertising mix, including native ads and interstitials, that greatly enhance results as well as provide better user experience. Advertisers benefit from a robust video inventory, driving highly qualified and engaged users. With a growing community of more than 40,000 developers, Appnext's end-to-end solution enables game promotion and user acquisition through sophisticated campaign management and optimization tools that guarantee supreme performance and higher ROI.
"In today's hyper-competitive mobile games marketplace, video based advertising ads is a critical component of user acquisition," said Huang Xu, General Manager, Appnext China. "Developers have choices and all have their merits. Appnext helps navigate this complex world with full transparency as we move away from clicks and installs to an age of post install user engagement, where publisher relevance and quality are the real deal breakers."
With 10,000 new partners to date in 2016, Appnext is on track to triple its growth by the end of the year with over 40% of this activity attributed to video inventory. Other major contributors include the platform's unique targeting capabilities that will be formally launched in Q4 2016.
Appnext's recently opened China office, backed by an established local team, supports premier partners in the region with 24/7 support and strong relationships. China is now the world's largest iOS market, which Appnext is currently addressing, along with support for the Android operating system, which is showing tremendous growth potential.
Appnext now serves more than 20 billion app requests monthly and 490 million unique users globally. In 2015, 37% of Appnext platform installs were in Asia, the largest percentage globally.
For more information, please follow Appnext China office wechat: appnext
Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. With a growing community of over 40,000 developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, empowering their monetization and app distribution efforts. The Appnext self-serve platform operates on a CPI bidding basis, allowing app advertisers to optimize their bids, and target their preferred audience. With Appnext, advertisers can access functional campaign management tools, guarantee supreme performance and higher ROI. For more information, please visit http://www.appnext.com. Connect with Appnext on Twitter, Facebook, LinkedIn and Google+.
Marketing Manager, Appnext