American Apparel Opens New Amazon Stores in Europe and Japan

LOS ANGELES, July 25, 2012 /PRNewswire/ -- American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the launch of three new merchant stores on Amazon Marketplace in the United Kingdom, Germany and Japan.

The three new stores follow the success of American Apparel's US deal with Amazon, which launched in 2010. The stores were launched in order to reach out to customers who are new to American Apparel and its products.

"With our origins as a wholesale manufacturer, our emphasis has always been on dependable, quality products. We're really excited to let them speak for themselves on Amazon and introduce the brand to more people in the UK, Germany and Japan," said Dov Charney, founder and CEO of American Apparel.

American Apparel will offer its full product line on Amazon, as well as occasional promotions and offers. Aside from the use of the Amazon e-commerce platform, the company's photographs, descriptions, customer service and shipping options will remain the same. Orders will be processed and shipped from American Apparel's vertically-integrated headquarters in downtown LA and returns will be accepted and processed locally by the companies offices in those countries.

The company chose Germany and the United Kingdom based on its current strong sales numbers in those regions. The German store can be accessed at http://www.amazon.de/, UK store at http://www.amazon.co.uk/ and the Japan store at http://www.amazon.co.jp/. American Apparel offers free shipping for British orders over £100, German orders over €100, and Japanese orders over ¥7,500. The company will also offer low-cost flat-rate shipping for smaller orders. All three regions have customer service support in their local languages.

In addition to its four Amazon stores, the company also operates its own 12 regional web stores and recently launched a mobile store in Japan.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of June 30, 2012, American Apparel had approximately 10,000 employees and operated 253 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.net.