Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

AMAZFIT LAUNCHES NEW AMAZFIT CHEETAH SERIES: SMARTWATCHES DESIGNED FOR RUNNERS, WITH INDUSTRY-LEADING GPS TECHNOLOGY & AI COACHING

This image opens in the lightbox

News provided by

Amazfit

21 Jun, 2023, 12:00 GMT

Share this article

Share toX

Share this article

Share toX

CUPERTINO, Calif., June 21, 2023 /PRNewswire/ -- Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, has today unveiled the brand's first dedicated running smartwatches, the Amazfit Cheetah series. Developed with industry-leading GPS technology that delivers unprecedented positioning accuracy, the Amazfit Cheetah series empowers athletes of all levels to become the runners they aspire to be, through AI-generated training plans that are tailored to each user's unique characteristics and running goals, and a lightweight design that's specifically engineered to match what runners need.

Continue Reading
This image opens in the lightbox
image_5002961_80997920
This image opens in the lightbox
image_5002961_80998311
This image opens in the lightbox
1

Amazfit's First Dedicated Running Watch Series

While most Amazfit smartwatches are created with a multisport focus, the new Amazfit Cheetah series breaks new ground for the brand, being conceptualized, developed, crafted and optimized precisely for running.

Jin Dong, Director of Sports Products at Zepp Health, said "By listening to our global community of users, we learned that not only do they really love running for the health and fitness benefits, or the thrill of competition, but running is also a way for a lot of people to connect with each other through in-person running clubs or online communities. With the Amazfit Cheetah series, we hope to provide the ultimate experience for every kind of runner, no matter if they're training to achieve an elite-level result in an upcoming race, or if they're simply trying to improve their performance and enjoy every moment along the way."

Breaking Limits in GPS Technology and AI Coaching

Understanding that accurate GPS tracking is of the utmost importance for running watch users, the brand has leveled-up its proprietary dual-band circularly-polarized GPS antenna for the Amazfit Cheetah series, with internal testing showing that it can provide positioning that's 99.5% as accurate as a professional gold standard GPS locator.

Now dubbed MaxTrack™, due to its ability to pick up the maximum amount of satellite signals (almost 100%, compared to smartwatches with a regular antenna which can only pick up 50%), this aircraft-grade technology revolutionizes smartwatch positioning by reducing multi-path interference caused by environmental factors like tall buildings, high trees or cloudy skies. As a result, the Amazfit Cheetah series tracks the user's GPS movement with unrivaled accuracy - no matter whether they're weaving between skyscrapers downtown or pacing through the shaded woodland of their favorite trail.

Along with the industry-leading MaxTrack™ technology, which utilizes both L1 and L5 satellite signals for pinpoint dual-band positioning, the Amazfit Cheetah series also supports six satellite systems to keep users covered, wherever they like to run. To put this incredible accuracy to use in real-time, users can import a route file and color Offline Map of their planned activity area from the Zepp App, for precise navigation from the wrist and enhanced sense of direction as they run.

Another major enhancement found in the Amazfit Cheetah series comes in the AI-powered Zepp Coach™, which introduces a new dimension specifically for runners. Users can now choose to generate targeted running plans aimed at training for a variety of race types. Personalized for each unique user's characteristics and ambitions for their upcoming race, the AI-generated running plan will adjust week-to-week based on the user's performance and condition, just like a personal trainer would continuously optimize a client's workout regimen.

Taking AI coaching to the next level, Amazfit Cheetah series users in select countries and regions will also be able to try out the Zepp Coach™ AI Chat feature in the Zepp App for a short demo period, ahead of this chatbot becoming a subscription-based service. Utilizing the power of generative AI and applied large language model (LLM) to interact with the user on a Q&A basis, Zepp Coach™ AI Chat recognizes the user's natural language descriptions as input via voice or typed command, and delivers easy-to-understand answers to their sports-related questions. When added to the personalized training plans and scientific guidance provided by Zepp Coach™, this AI chat extension rounds out a truly interactive coach-to-athlete experience for Amazfit Cheetah series users.

Engineered for Runners, From the Inside Out

Crafted with an "all boost, no burden" philosophy, the Amazfit Cheetah series hits all the key design requirements of running smartwatch users. Each entry features a durable yet lightweight fiber-reinforced polymer frame, complete with a responsive button and operation crown combination - for easy control, even during an intense run. The Amazfit Cheetah Pro adds a premium titanium alloy bezel, for elite runners who need both an extra degree of durability when on the running track and an added touch of class when off it.

To ensure running data is visible at a glance, even under the glare of bright sunlight, the smartwatches also feature a crisp, high resolution HD AMOLED display which can reach a peak brightness of up to 1,000 nits.

A New Starting Line

Through its cutting-edge GPS technology, integration of powerful generative AI features, and ground-up tailoring of hardware and software specifically for runners, the Amazfit Cheetah series represents a decisive next step for the brand, highlighting a philosophy focused on optimization for specialist user bases - particularly in the sports arena.

The Amazfit Cheetah Pro and Amazfit Cheetah (Round) are now available at Amazfit stores, Amazon and AliExpress. The Amazfit Cheetah (Square) will be available soon.

The Amazfit Cheetah Pro is priced starting from $299.99 USD, while the Amazfit Cheetah (Round) is priced starting from $229.99 USD. Prices may vary depending on location.

For more information, please visit https://www.amazfit.com/en/ and follow us on Facebook, Instagram, Twitter and YouTube.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smart watches and bands, Amazfit's brand essence is "Up Your Game", encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp Health's proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

Photo - https://mma.prnewswire.com/media/2105853/image_5002961_80997920.jpg

Photo - https://mma.prnewswire.com/media/2105854/image_5002961_80998311.jpg

Photo - https://mma.prnewswire.com/media/2105855/1.jpg

Logo - https://mma.prnewswire.com/media/1916606/Amazfit_Logo.jpg

Modal title

Also from this source

Amazfit Announces the Active 2; the Ultimate Everyday Smartwatch for Active and Healthy Living

Amazfit Announces the Active 2; the Ultimate Everyday Smartwatch for Active and Healthy Living

Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today announced the launch of its...

Amazfit T-Rex 3 Launches at IFA Berlin: Redefining Adventure for Modern Explorers

Amazfit T-Rex 3 Launches at IFA Berlin: Redefining Adventure for Modern Explorers

Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today unveiled the Amazfit T-Rex 3 smartwatch at the IFA Berlin trade...

More Releases From This Source

Explore

Consumer Electronics

Consumer Electronics

Sports Equipment & Accessories

Sports Equipment & Accessories

Telecommunications Industry

Telecommunications Industry

Computer & Electronics

Computer & Electronics

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.