Amanda Holden Fronts TrimSole(TM) SS11 Campaign

LONDON, April 7, 2011 /PRNewswire/ -- Fitness footwear brand TrimSole(TM) is delighted to announce Amanda Holden as the face of their leg toning footwear.

Like many of TrimSole(TM)'s existing and potential customers, Amanda is conscious of looking after herself but finds it hard to fit a traditional fitness regime into her busy lifestyle as one of Britain's biggest TV stars and working mums. TrimSole(TM) has a unique Trim-Tech sole to subtly shift your centre of balance to make your legs work harder without you even noticing, making it easy to work out whist on the go.

When Amanda first discovered TrimSole(TM) she declared 'I'm convinced my bum is already more pert after wearing the shoes all day!'

The SS11 campaign played on the fun and energetic personality of both the brand and Amanda, whilst also incorporating her classic beauty to produce a spoof of some of the most iconic Hollywood images. Wearing TrimSole(TM) sandals whilst dressed as Jane Russell in 'Gentleman Prefer Blondes' and Marilyn Monroe in the white dress (among others), gives a tongue and cheek message of how you can remain glamorous whilst wearing your TrimSole(TM) sandals in everyday life.

The collection for summer focuses on a classic sandal shape in an array of colourways including leopard prints and animal prints to inject a bit of fashion into this everyday fitness must-have.

Retailing from GBP24.95, a fraction of the price of competitor products, try them for yourself and feel the difference! Exclusively available at http://www.TrimSole.com

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.