Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Allied eSports Announces Formation of ELC Gaming with Launch of "Big Betty" eSports Roadshow Truck


News provided by

Allied eSports

17 Aug, 2016, 10:20 GMT

Share this article

Share toX

Share this article

Share toX

gamescom 2016 Audiences Get First Chance to Experience "Big Betty"

COLOGNE, Germany, Aug. 17, 2016 /PRNewswire/ -- From center stage on the appropriately named new esports roadshow truck "Big Betty", Allied eSports announced today the formation of its new European-venture, ELC Gaming, at an unveiling event at gamescom. ELC Gaming is the owner and operator of Big Betty, the first of its kind mobile esports arena that serves as both a competition venue and full-service content production unit.

Photo - http://photos.prnewswire.com/prnh/20160817/398828
Logo - http://photos.prnewswire.com/prnh/20160817/398827

This image opens in the lightbox
Allied eSports Announces Formation of ELC Gaming with Launch of "Big Betty" eSports Roadshow Truck
This image opens in the lightbox
Allied eSports, ELC Gaming and Big Betty logo
This image opens in the lightbox This image opens in the lightbox

ELC Gaming will be launching the ESPORT LEGENDS CUP in 2017 where players will compete online and on the Big Betty stage for fame, prize money and the chance for their names to be engraved on the Legends Cup for eternal glory. Big Betty will be on tour in Europe this fall allowing gamers to experience the competition atmosphere on the Truck and the chance to win prize money and ELC partner products. The ELC Europe Tour is set to begin at Holstenhallen in Neumunster, Germany from September 30 to October 2 and will include events with Blizzard Entertainment title Hearthstone, Riot Games title League of Legends and more games to follow. More tour dates will be announced following gamescom.

"Our goal with ELC Gaming is to bring the excitement of professional esports competition to the everyday gamer's backyard," Jud Hannigan, Senior Vice President of Allied eSports said. "Big Betty provides us with both the mobility and production assets to deliver a truly unique and elite esports experience all across Europe."

The 21.5-meter (70.5 feet) long and 12.5-meter (41 feet) wide Big Betty weighs 31 tons and is equipped with the following features:

  • Competition stage with room for 24 gaming stations
  • 20 Large LED and TV Displays
  • State-of-the-art production equipment and control room
  • Concert style lighting and audio system
  • Full streaming and broadcast capability
  • Outdoor 'game-day' studio
  • Caster Booth inside Big Betty
  • Roof-top VIP Player Lounge
  • The ESPORT LEGENDS CUP

The ESPORT LEGENDS CUP trophy has been produced by the creators of the UEFA Champions League Cup and is handmade from the finest material under an intense production process that spanned more than 150 hours. Wherever Big Betty travels, the ESPORT LEGENDS CUP will be on display for live crowds and viewers to see.

ELC Gaming was launched by Allied eSports to complement its global esports property network and tournament plans. With the addition of Big Betty in Europe the Allied eSports Property Network also includes its recently announced investment in Esports Arena in North America and Wangyu eSports Arena, the company's first arena which opened in Beijing in November of 2015. Allied eSports is planning to have up to 10 properties around the world over the next 3 to 5 years.

"Big Betty and the ESPORT LEGENDS CUP will be key assets for our regional and global tournament plans that are coming in 2017," Hannigan said. "In addition to our own tournaments, we are looking forward to working together with game publishers, partners and municipalities to bring the impact and excitement of Big Betty to their events as well."

Led by a management team whose experience spans esports event production and streaming, on-air talent, broadcasting, marketing and media, ELC Gaming and Big Betty will be on display throughout gamescom 2016 running and streaming matches at set-times each day with both professional gamers as well as members of the gamescom crowd. Popular YouTubers and casters will be streaming from Big Betty throughout gamescom including famous German YouTube icon Simon Unge.

"Our aim for gamescom and beyond is to deliver exciting competition experiences for players as well as captivating streams for audiences to tune in to," Ian Langstaff, CEO of ELC Gaming said. "The ELC Europe tour this fall is a first taste for gamers around Europe. There will be much more to come in the future from Big Betty and ELC Gaming."

Up for grabs for winners at events at gamescom are special prizes from partners RAZER, noblechairs, ZOTAC, Kingston HyperX and Sansibar.

"We are especially pleased to have such household names in the industry partnering with us for the launch here at gamescom," Langstaff said. "It has been a positive indication that we are off to a solid start watching these respected companies share in our excitement in the lead up to Big Betty's debut."

For more information on ELC Gaming, the ESPORT LEGENDS CUP, the ELC Europe Tour and Big Betty, please visit www.elcgaming.com.

Allied eSports Contact
Koven Song - koven@allied-esports.com - +86-10-82378118

ELC Gaming Contact
Mike Hillen - mike@elcgaming.com

About Allied eSports
Allied eSports is a joint venture of the largest esports, sports and entertainment companies in China -- Ourgame International (SEHK: 6899), Wangyu Wangka -- the largest internet cafe chain in China, KongZhong (Nasdaq: KZ), Ourpalm (SZSE: 300315) and iRena (NEEQ: 834358). The company's mission is to build a global competitive esports property designed to connect players and fans via a network of arenas around the world which will serve as both battlegrounds and content generation hubs. The Allied eSports Property Network currently consists of Wangyu eSports Arena in Beijing, Esports Arena in Santa Ana, California and the Big Betty esports roadshow and production truck in Europe.

About ELC Gaming
ELC Gaming is the owner and operator of the first esports roadshow and production truck -- Big Betty -- as well as the organizer of the ESPORT LEGENDS CUP which will launch in 2017. The company is a subsidiary of Allied eSports and Big Betty is a member of the Allied eSports Property Network. In addition to the ESPORTS LEGENDS CUP, ELC Gaming will host Allied eSports-organized tournaments and leagues in the future.

Related Links

http://www.elcgaming.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.