LONDON, June 25, 2012 /PRNewswire/ --

Glam is back for summer with Elegant Dresses at Coast

There is nothing like a Red Carpet Event to uncover the latest in flamboyant women's fashion.  It's the centre stage for the most glamorous and elegant gowns to make their appearance, with designers and leadings ladies teaming up to form a star turnout.

While The Oscars unmistakeably does high-end couture and extravagance, the Cannes film festival, a little lower key in glamour and profile, can afford to experiment with opulence and elegance, with starlets parading in understated and sophisticated style. From Sophia Loren's strapless sweetheart gown in 1955, to Catherine Deneuve's sequined column dress, in 1966, there has always been a ripe reputation for gorgeous gowns.

This year proved no exception, with the focus on grown up, highly feminine glamour and long, floor-length gowns promoting a sweeping silhouette.

Arguably, the Cannes 2012 standout star was Kirsten Stewart, whose evolution in Hollywood beyond the trappings of the Twilight franchise was mirrored by her new grown up looks.  Her various Cannes outfits showed off an array of lavishly coloured dresses from  her Balenciaga dress in pale pink patterned in green and black palata to the red Reem Acra gown, with antique lace back. Both confirmed the actress's new role as a fashion designer's dream.

It also pushes gowns and evening dresses to the front of fashion's favourite looks. Party dresses and ladylike glamour has been embraced for summer and suits perfectly those household names that specialise in dresses for a long list of glamour occasions, from weddings to black-tie.

Coast, who offer some of the most delectable dresses out there, provide red-carpet glamour for any event. Most notably, their red Gabriella Maxi Dress would not look out of place on the plush carpet of Cannes. This summer, colour is embraced and Coast does so in a rainbow of hues from lemon pastel yellows to vibrant pinks. They also elaborate on the famous little black dress too, not to be forgotten in the whirlwind of colour and print that has grabbed so much attention this season.

It's time for ladies to get their gown on. Summer, and Cannes, signals the season for bringing a little elegant glamour to summer evenings, when instead of showing bare skin, floating red-carpet style in a silhouette proves just as lovely.

About Coast:

Coast is a unique brand which designs luxurious clothing for the special occasions in your life. The perfect balance of glamour, elegance and drama our collections, always red carpet ready, embody decadence and sophistication.

Dedicated to the art of feminine draping, innovative design and the romance of the occasion have always been at the forefront of our philosophy. Everything we create has that extra attention to detail, from the top quality fabrics we use to our sales assistants expertise. We have won several prestigious awards from the UK fashion industry in recognition of our excellence and we pride ourselves on being the ultimate occasion-wear specialists; the very best in dressing up every occasion.

Occasions

Coast is the destination to find a stunning outfit for all the special events in your calendar. Putting an end to all your dress code dilemmas, with our extensive styles and designs you are sure to find an effortlessly elegant ensemble from our alluring collections.

The Way Forward

Extending our passion for all things fabulous, we are excited to launch our ultimate flagship store on Oxford Street designed with an exquisite interior which reflects our contemporary and luxurious designs. The interplay of the opulent lighting and sumptuous furnishings provide the perfect environment to showcase our exclusive collections, a plush setting to relax and indulge.
With 52 stand alone stores and 185 concessions in the UK and Ireland and 60 international stores, the Coast journey continues to grow from strength to strength.

SOURCE Coast