NEW YORK, May 28, 2014 /PRNewswire/ -- In a live, free webinar on Thursday, May 29, 2014, at 1:00 p.m. ET, authors of MIT Sloan Management Review's new research report, "The Analytics Mandate," will share the findings and insights from their research into analytics practices.

Among the key findings from the study, conducted in collaboration with business analytics leader SAS, is that an analytics culture is the driving factor in achieving competitive advantage from data and analytics. As such, analytics culture is more important than skills or data management in achieving analytics success.

In Thursday's webinar, MIT Sloan Management Review Editor in Chief David Kiron and SAS Chief Research Officer Pamela Kirk Prentice will discuss the components of an analytics culture, and give guidance on how to make those important culture changes in your organization.

"The findings from this study very much align with what we hear from analytics executives as we discuss strategic initiatives with them. Most understand the need to develop an analytics culture, yet often have difficulty doing so. This webinar will provide critical guidance," says Beth Schultz, Editor in Chief of All Analytics.

Attendees will learn about the behaviors, values, and decision-making norms that make up an analytics culture, and come away with five questions they can ask to begin their companies' cultural transformations. In addition, they'll get a glimpse into the other report findings, including the results on how the analytical landscape is changing as more and more companies become sophisticated users of data.

For more information and to register for the webinar, titled "The Analytics Mandate," visit All Analytics here: http://www.allanalytics.com/webinar.asp?webinar_id=30057

All Analytics launched in June 2011 and has been honored with four industry awards, including the 2012 WebAward for Computer-Software Standard of Excellence and the 2012 Interactive Advertising Competition Award for Best Computer Software Website. All Analytics is published by UBM Tech and is sponsored by SAS.

Contact:
Nicole Waters
Marketing Assistant, UBM Tech
+1-212-600-3297
Nicole.waters@ubm.com

About UBM Tech
UBM Tech (http://www.ubm.com/tech) is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

SOURCE All Analytics