Alitalia and Loylogic Kick-off Their Partnership with the New MilleMiglia Gallery, a Brand New Shopping Experience

ROME and ZURICH, December 16, 2015 /PRNewswire/ --

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, are teaming up with the national Italian airline Alitalia to create a new rewards platform- MilleMiglia Galleria for the Launch of New MilleMiglia Gallery, a brand new shopping experience to reward yourself.

The new MilleMiglia Gallery will offer members of Alitalia's exclusive frequent flyer program even greater flexibility on their choice of rewards. This will increase the value proposition of the MilleMiglia Program for their members, allowing them to exchange their earned miles for a broader range of merchandise and other non-flight rewards.

There will be a rich online catalogue proposing exciting products and original experiences exclusively selected for MilleMiglia Members which will include gift cards, latest novelties from the high tech, fashion and lifestyle environment, home accessories, toys and much more.

The new MilleMiglia Gallery will contain an extensive set of rewards ranging in value from 5,000 to 1.5 million miles, available in Italy and 31 other countries around the world.

Commenting on the partnership and program, Dominic Hofer, Loylogic CEO and Founder, said: "We believe that current and future MilleMiglia members will see great value in the new reward offering that we have created, giving them the power to choose rewards tailored to their specific needs and wishes."

Lucio Attinà, Alitalia Loyalty CEO, reiterates this by stating: "We will constantly work to make the program more and more rewarding, delivering a series of exciting novelties and features to the current reward proposition. We are thrilled about this new and exciting launch."

Launching on December 9, 2015, the MilleMiglia Galleria will be available to all MilleMiglia members.

About Alitalia 

About Alitalia Alitalia - Società Aerea Italiana (alitalia.com) is Italy's largest airline and commenced operations on January 1, 2015 after acquiring the operational activities of Alitalia - Compagnia Aerea Italiana, now named CAI. CAI has a 51% controlling stake in Alitalia and the remaining 49% of shares are owned by Etihad Airways, the national airline of the United Arab Emirates. As part of its 2015/2016 winter schedule, Alitalia flies to 81 destinations, including 27 Italian and 54 international destinations, with a total of 124 routes and more than 3,800 weekly flights. Alitalia boasts one of the most modern and efficient fleets in the world with an average age of eight years. It is a member of the SkyTeam alliance and is part of the Transatlantic Joint Venture alongside Air France-KLM and Delta Air Lines. Alitalia also collaborates with the other Etihad Airways Partners - airberlin, Air Serbia, Air Seychelles, Etihad Airways, Etihad Regional operated by Darwin Airline, Jet Airways and NIKI - in order to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.

About Loylogic 

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world's leading loyalty programs trust with making their points and miles loved more. For more information on the catalyst for connection in the loyalty business, please visit loylogic.com.

For further information, please contact:
press@loylogic.com
Jennifer Sacco
Jennifer.sacco@loylogic.com
Senior Marketing Manager
+41 43 500 5155