Albion bag the Bodog Bootie

LONDON, June 27, 2011 /PRNewswire/ --

Bodog Europe, a licensee of the world's largest online betting brand*, has been on the prowl for a Premier League shirt sponsorship in the close season and are buzzing after bagging West Bromwich Albion for the coming year. Bodog Europe were quick to seize the opportunity to partner with the mighty Albion and in doing so, are stoked about the prospect of once again teaming up with manager Roy Hodgson.

Bodog Europe were the official betting partner of Fulham Football Club during Roy's hugely successful tenure which saw them go all the way to the Europa Cup Final.

Patrik Selin, CEO of Bodog Europe, commented: "In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion.

"In the social media era a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties.

"Equally, the Premier League is so much more than just a passion in the UK but massive around the world too which can only benefit other regional Bodog licensees."

Robert Gustafsson, Managing Director of Bodog Asia, agrees: "It is hard to explain how big the Premier League is in Asia and this sponsorship will be enormously beneficial for us  in growing the brand's profile in the region. I am therefore very grateful to Bodog Europe for signing this deal but from a brandpoint of view it also highlights the strength of a licensee model as regional marketing can have benefits beyond its borders."

Albion Chief Executive Mark Jenkins welcomed the club's new sponsors.

"We are delighted to have Bodog on board," said Jenkins. "Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor.

"We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties. We look forward to helping them promote their brand in the Premier League."

*Independent research shows Bodog to be the biggest online gaming brand in the world according Google Alerts: http://www.prnewswire.co.uk/cgi/news/release?id=275580.

For further information please call:
Ed Pownall, BodogBrand.com's International Press Office (London)
on +44(0)7825-064-776

SOURCE Bodog Europe