Airport Notification Systems Evolve into a Diverse Marketing Platform
06 Jan, 2016, 14:35 GMT
The rise in airport traffic will encourage companies to use airport notification systems for advertising, finds Frost & Sullivan
MOUNTAIN VIEW, California, Jan. 6, 2016 /PRNewswire/ -- Airport notification systems are no longer confined to the communication of flight, gate and baggage pick-up information. Airports are increasingly using multi-user display systems, which can send several types of messages using a single display to deliver alerts regarding the following:
- Security
- Cell phone lot displays
- Wait times for security lines
- Fire escape routes
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Analysis from Frost & Sullivan, Global Airport Notification Systems Market (http://bit.ly/1Jej6Mx), finds the market earned revenues of $ $905.2 million in 2014 and estimates this to reach $1.01 billion in 2020.
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The majority of airport revenue is generated from an array of services such as parking, car rental companies, food and services, rent paid for vendor spaces and airline terminal fees, rather than actual aircraft operations. Therefore, airports will be particularly looking to sell digital signage opportunities to vendors in airports, ground transportation hubs and hotels.
"Advanced notification systems placed in key locations in and around airports serve as innovative advertising platforms," said Frost & Sullivan Aerospace & Defense Senior Industry Analyst John Hernandez. "As these notification systems broadcast to a captive audience, companies are eager to obtain their commercial space. In turn, this will encourage airports to procure more sophisticated systems capable of handling a multitude of tasks."
Asia-Pacific is proving a fertile market for notification systems due to the boom in airport construction and expansions. However, foreign market participants may have difficulty competing with local incumbents in the region.
Additionally, with expansions or remodeling projects, legacy systems can prove to be a hurdle for the installation of new systems. Airports will find it technically challenging and cost prohibitive if extensive integration is required.
However, the global airport notification systems market is growing stably, mainly due to terminal modernization and system upgrades. Airports are tilting toward more diverse signage including flight information displays (FIDS), gate information displays (GIDS) and baggage information displays (BIDS) in combination with an array of other signage content.
"Frost & Sullivan expects future advertisement agencies to collect intelligence on travel habits and use this information to generate strategic ads at tactical locations during the most opportune times of the day," noted Hernandez.
Global Airport Notification Systems Market is part of the Aerospace (http://ww2.frost.com/research/industry/aerospace-defense) Growth Partnership Service program. Frost & Sullivan's related studies include: Global Airport Passenger Screening Market, Global C4ISR Market, Military Airborne Electronic Warfare (EW) Market in 14 Key Countries and US DoD Helicopter Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Global Airport Notification Systems Market
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