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Airport Notification Systems Evolve into a Diverse Marketing Platform


News provided by

Frost & Sullivan

06 Jan, 2016, 14:35 GMT

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Frost & Sullivan (PRNewsFoto/Frost & Sullivan)

The rise in airport traffic will encourage companies to use airport notification systems for advertising, finds Frost & Sullivan

MOUNTAIN VIEW, California, Jan. 6, 2016 /PRNewswire/ -- Airport notification systems are no longer confined to the communication of flight, gate and baggage pick-up information. Airports are increasingly using multi-user display systems, which can send several types of messages using a single display to deliver alerts regarding the following:

  • Security
  • Cell phone lot displays
  • Wait times for security lines
  • Fire escape routes

Logo - http://photos.prnewswire.com/prnh/20160105/319325LOGO

Analysis from Frost & Sullivan, Global Airport Notification Systems Market (http://bit.ly/1Jej6Mx), finds the market earned revenues of $ $905.2 million in 2014 and estimates this to reach $1.01 billion in 2020.

For complimentary access to more information on this research, please visit: http://bit.ly/1PvwGfI.

The majority of airport revenue is generated from an array of services such as parking, car rental companies, food and services, rent paid for vendor spaces and airline terminal fees, rather than actual aircraft operations. Therefore, airports will be particularly looking to sell digital signage opportunities to vendors in airports, ground transportation hubs and hotels.

"Advanced notification systems placed in key locations in and around airports serve as innovative advertising platforms," said Frost & Sullivan Aerospace & Defense Senior Industry Analyst John Hernandez. "As these notification systems broadcast to a captive audience, companies are eager to obtain their commercial space. In turn, this will encourage airports to procure more sophisticated systems capable of handling a multitude of tasks."

Asia-Pacific is proving a fertile market for notification systems due to the boom in airport construction and expansions. However, foreign market participants may have difficulty competing with local incumbents in the region.

Additionally, with expansions or remodeling projects, legacy systems can prove to be a hurdle for the installation of new systems. Airports will find it technically challenging and cost prohibitive if extensive integration is required.

However, the global airport notification systems market is growing stably, mainly due to terminal modernization and system upgrades. Airports are tilting toward more diverse signage including flight information displays (FIDS), gate information displays (GIDS) and baggage information displays (BIDS) in combination with an array of other signage content.

"Frost & Sullivan expects future advertisement agencies to collect intelligence on travel habits and use this information to generate strategic ads at tactical locations during the most opportune times of the day," noted Hernandez.

Global Airport Notification Systems Market is part of the Aerospace (http://ww2.frost.com/research/industry/aerospace-defense) Growth Partnership Service program. Frost & Sullivan's related studies include: Global Airport Passenger Screening Market, Global C4ISR Market, Military Airborne Electronic Warfare (EW) Market in 14 Key Countries and US DoD Helicopter Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Global Airport Notification Systems Market
NF92-22

Contact:

Kayla Belcher
Corporate Communications – North America
P: 210.247.2450
F: 210.348.1003
E: kayla.belcher@frost.com

http://www.frost.com

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