Company Wins Best Student Marketing Campaign for their Work on Thales
LONDON, April 10, 2017 /PRNewswire/ -- AIA Worldwide, a global leader in talent acquisition technologies, today announced that it has won a TARGETjobs National Graduate Recruitment Award, on behalf of their client Thales.
In its 13th year, the TARGETjobs National Graduate Recruiting Awards are judged exclusively by undergraduates and school students, making the awards a truer reflection of recruiters' standing with their audience. Sector award shortlists are determined by a national survey of 62,814 students and recent graduates from 120 different universities.
"What makes these awards so special is that they have been judged by students who come from a huge array of universities," explains Alex Parkes, future talent strategist at AIA Worldwide. "This reassures us that our audience is engaged with what we set out to achieve. It goes to show that taking a consultative approach and putting ourselves in the candidate's shoes rather than simply selling the opportunities in the traditional way has really paid dividends."
AIA Worldwide was awarded Best Student Marketing Campaign for its work for Thales, a global technology leader in aerospace, transportation and defence and security markets. The Thales marketing campaign received the award because it developed the best integrated attraction campaign with the help of AIA Worldwide, which led to the successful engagement and attraction of their audience.
"AIA's overall outlook and approach have helped us immensely right from the start of our work together in positioning Thales as a destination employer," said Owen Poole, head of employer branding at Thales. We strive to challenge and be different, and that's how we achieve results. Our partnership approach with AIA has been at the heart of this. Together we explore a world of opportunities speaks volumes about not only our employer brand but also our agency relationship."
"We are really proud of our recognition at the TARGETjobs Awards and especially for our win for the Thales Graduate campaign," said Ben Harlow, creative director at AIA Worldwide. "For this campaign, we wanted to push the creative boundaries and how we communicated the message which lead to some truly groundbreaking work. The fact that these awards are judged by the students themselves demonstrates that we have achieved what we set out to do."
About AIA Worldwide
AIA Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients' employer brands- across every connection point. Over the past 11 years- from healthcare to finance to retail to technology and everything in between- we've revolutionized the way companies and candidates connect.
Thales is a global tech enterprise where brilliant people from all over the world come together to share ideas and inspire each other, with operations in 56 countries and 64,000 employees worldwide. In aerospace, transportation, defence, security and space, our people test the limits of engineering and deliver solutions that push the boundaries of the possible, and make tomorrow possible today.
SOURCE AIA Worldwide