AIA Worldwide Grows its Global Footprint with the Acquisition of Maximum; a Netherlands-Based Recruitment Marketing Tech Firm
LONDON, Oct. 3, 2019 /PRNewswire/ -- AIA Worldwide, a global leader in talent acquisition technologies, is enhancing its technology and product marketing capabilities through the acquisition of Maximum, an innovative employer branding and recruitment marketing firm based in the Netherlands. Known for its intelligent talent acquisition platform which delivers fully branded and uniquely designed experiences geared to candidates, Maximum's software suite greatly complements AIA's TalentBrew career site and recruitment marketing platform. With the focus on helping companies build and retain the right talent, Maximum is positioned to continue its leadership in the market.
"With the addition of Maximum, and the recent acquisition of Perengo to deliver additional programmatic expertise to our clients, we are demonstrating our strategic commitment to devoting resources to the European market," said Michelle Abbey, President and CEO of AIA Worldwide. "We are adding experienced marketing and ad tech teams in service of a client base that is increasingly international. Our goal is to provide our clients with both the most powerful technology and the most comprehensive service in the industry. It's another example of the way we are transforming our company."
"We are delighted that our teams will be collaborating to build on the skill sets of our respective organizations," said Maximum's Managing Director, Mark van Buuren. "This leverages our capabilities and broadens our footprint in a way that ultimately benefits our current and future clients."
The company will continue to operate as Maximum, but will be recognized as an AIA Worldwide company and led by its current Managing Director, Mark van Buuren.
AIA Worldwide is a portfolio company of Gemspring Capital, a Westport, Connecticut-based private equity firm.
About AIA Worldwide
AIA Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients' employer brands – across every connection point. From professional services to finance to retail to technology and everything in between, we've revolutionized the way companies and candidates connect.
About Gemspring Capital
Gemspring Capital is a private equity firm with $355 million of equity capital under management that focuses on making control and structured equity investments in middle market companies headquartered in the United States and Canada. Gemspring partners with talented management teams and takes a hands-on approach to driving revenue growth and value creation. For more information, please visit www.gemspring.com.
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