COPENHAGEN, Denmark, June 12, 2013 /PRNewswire/ --

• New licenses in Europe, the Americas and APAC
• Life science companies able to individualize their interactions with customers

Agnitio, the closed loop marketing specialist for the life sciences industry, has granted 10,000 new licenses within this financial year alone to life science companies across Europe, the Americas and APAC.

     (Logo: http://photos.prnewswire.com/prnh/20120924/562917-a )

     (Photo: http://photos.prnewswire.com/prnh/20130320/601933 )

With competition for the attention of healthcare professionals becoming ever more intense, Agnitio's solution provides its users with the vital benefits of great speed, ease and flexibility. These advantages allow life science companies to truly individualize their interactions with customers, maximizing time and building trusted relationships.

"Life science companies around the world are increasingly embracing our solution and providing 10,000 new licenses this financial year shows the faith major players have in it," says Eyal Steinitz, COO of Agnitio. "The closer you can get to healthcare professionals and provide them with the specific information they want and need, whenever and wherever they need it, the more valuable you become.

"The digital technology is now there to allow this. Sales reps really can drill down and be highly personalized in their interaction with their customers. They're not forced to fit them into any kind of group anymore."

Building on more than a decade's worth of experience, Agnitio is due to launch Rainmaker, a completely new family of products later this year. Leveraging the single Rainmaker system across all affiliates and regions of a company will allow for quick and cost-effective individualized usage of modules, functionalities and channels based on the local needs.

In March this year Agnitio introduced Rainmaker One, a scalable, service based version of Rainmaker that can support a full closed loop marketing roll out.

About Agnitio

Agnitio helps pharmaceutical and medical device companies generate effective relationships with medical professionals through its leading pull marketing software and services. Already implemented in more than 45 countries and 25 languages, it is used by life science companies including: Allergan, AMGEN, Bayer, Grünenthal, Roche, and Takeda.

http://www.agnitio.com

For further information please contact:
Katrine Bach, Agnitio:
Tel +45-40-30-59-95 or +45-70-14-23-69
Email: kb@agnitio.com
or
Julien Cozens, Madano Partnership:
Tel +44(0)7867-998222 or +44(0)207-593-4000
Email: julien.cozens@madano.com

SOURCE Agnitio