Agency Goes ExtraMile to Help Exporters Communicate Internationally

STOKE-ON-TRENT, England, April 3, 2012 /PRNewswire/ --

ExtraMile Communications is to roll-out their unique multi-lingual email marketing service to help exporters find new business in Europe, Asia, Africa and the Middle East.

The Staffordshire-based web design and development company has been helping one client target international markets since July 2000 by translating their email promotions into several languages.

Bosses believe many more companies could take advantage of opportunities in new, foreign markets by following suit - using ExtraMile's wealth of experience to address their clients and prospects in a language they will understand.

Other issues to consider could include the availability of products/services in the target country; whether the same item requires different specifications in different countries; and ensuring VAT is charged at the correct rate.

ExtraMile Communications MD Gabrielle Hadley said: "The complexity of creating multiple country and language versions of a corporate email campaign can not be underestimated.

"Paying attention to national holidays and business etiquette in the target countries for a campaign is just the beginning.

"Many companies are looking to export now and could benefit from translating their communications properly - prospects, clients and distributors will appreciate the effort made to communicate with them in their own language.

"It is much more than simply translation though. A correct translation may still not hit the tone which reflects the company's approach and values.

"Cultural issues too can trip up the unwary - colours which represent political affiliations, or even football clubs, can instantly alienate half your recipients!"

ExtraMile Communications' experience in developing international communications strategies is vital to ensure that companies stay legal, get their messages right, and present them consistently.

The company offers a wide range of services including multilingual email marketing, bespoke web design, search engine optimisation, graphic design, and web and domain hosting - as well as single language email marketing.

Further information is available at http://www.extramilecommunications.com.

Free and varied advice on all aspects of online marketing is available on E-Musing, the ExtraMile Communications blog, at http://www.extramilecommunications.com/blog.