Ease of use, intuitive interface, flexibility, mobility, and efficiency drive the Affin Bank trading team
NEW YORK and KUALA LAMPUR, Malaysia, Nov. 17, 2016 /PRNewswire/ -- IPC, a leading global provider of secure, compliant communications and network solutions for the financial markets community, today announced Affin Bank, a wholly-owned subsidiary of Affin Holdings Berhad, has upgraded its financial trading communications solution to IPC's new IQ/MAX® Touch powered by IPC's Unigy® platform. Within two days of an initial trader test, Affin Bank, a long-time IPC customer, rolled out the IQ/MAX Touch communications device to all of its traders.
"The intuitiveness and simplicity of the IQ/MAX Touch user interface enabled our traders to become productive faster than any other previously used trading communications device," said Affin Bank Berhad in a statement. "We were all very impressed with the ease of retrieving and using the information that was important to each trader, as well as the mobility it provided the entire team."
IQ/MAX Touch: A new level of personalization and accessibility IQ/MAX Touch offers a new level of flexibility and personalization that delivers productivity benefits for traders and their operational staff. Traders can access the latest in high-speed voice communications technology with an open, flexible, and extensible touch screen communications device for delivering secure and compliant communications on IPC's Unigy platform. It drives greater operational efficiency, enables enhanced application integration, and can significantly improve users' productivity through an intuitive touch screen user interface.
IQ/MAX Touch: Productivity benefits and streamlined operations The initial testing for IQ/MAX Touch led traders to quickly identify their favorite features. "A big difference is the ability for each user to tailor the configuration of the device to his or her specific preferences," noted the Affin Bank Berhad statement. "The snapshot function brings everything that is important to a user to a single location and lets them create and save their own personal work areas." IQ/MAX Touch offers a new level of user control and directory integration with all of the tools customers require to ensure that their operations are efficient and adhere to internal policies.
"Our clients are excited by IQ MAX Touch. This advanced device represents the next generation in interfaces and reinforces IPC's commitment to offering our customers the best tools to do the job well," said Michael Jerich, IPC Senior Vice President of Trading Solutions. "With its new interface and complete set of hard and soft endpoints it is able to cater to every user preference thus enabling them to positively streamline their workflow."
About Affin Bank Berhad Affin Bank Berhad (AFFINBANK) is a wholly-owned subsidiary of Affin Holdings Berhad which is listed on Bursa Malaysia. It commenced operations in January 2001 following a merger between the former Perwira Affin Bank Berhad and BSN Commercial (M) Berhad in August 2000. In June 2005, it merged with the former Affin-ACF Finance Berhad. It has a network of 108 branches nationwide in Malaysia.
AFFINBANK provides a suite of financial products and services that is catered to both retail and corporate customers. The target business segments are categorized under the portfolio of customers under key business units such as Business Banking, Consumer Banking and Treasury. Business Banking offers services in corporate banking, contract financing and trade finance to corporations, institutional clients and SMEs. Consumer Banking provides credit cards, personal loans, mortgages, savings/current and deposit taking services as well as hire purchase loans to individuals. Log on to www.affinbank.com.my for more information.
About IPC IPC is a technology and service leader that powers financial markets globally. We help clients anticipate change and solve problems, setting the standard with industry expertise, exceptional service and comprehensive technology. With customers first and always, we collaborate with each to understand their individual needs to help make them secure, productive and compliant within our connected community. Through service excellence, long-developed expertise and a focus on innovation and community, we provide agile and efficient ways for our customers to accelerate their ability to adapt to the ever–changing requirements for advanced data networks, compliance and collaboration with all counter-parties across the financial markets. www.ipc.com
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