LONDON, Oct. 22, 2015 /PRNewswire/ -- APR announces its recent appointment as the official production partner of the World Federation of Advertisers. The news comes on the heels of APR's recent launch of a dedicated business entity based in London, UK to accommodate its continued growth in Europe. APR has added three additional Subject-matter experts in the integrated, broadcast and digital fields, and is introducing Event & Experiential Production Consulting to its portfolio of service offerings.
The WFA-APR partnership looks to leverage APR's global production knowledge as a service to both WFA members and APR clients. The WFA and APR will conduct joint, global production research and member training, including webinars to help members make smarter and more strategic production decisions.
APR's nine European Subject-matter experts provide client advertisers with the best-in-class production expertise and data-driven production benchmarking to help optimise advertising production as it transforms from the single-spot TV focused campaigns to the integrated multi-channel campaigns. APR's growth in Europe is consistent with its recent expansion in Singapore, Cairo, Mumbai, Mexico City and Sao Paulo.
"We're delighted to be teaming up with APR. This partnership will help WFA deliver global ad production best practice to marketers worldwide. With ever-increasing complexity in ad production, members will be now able to leverage APR's expert resources to get more quickly to the best people, processes and ideas." - Stephan Loerke, Managing Director, WFA
"I'm thrilled we are officially partnering with the WFA, with whom we have partnered unofficially for years, and I see our expansion as a necessary extension in supporting global advertisers." - Jillian Gibbs, Founder and CEO
"We've taken the time to build our European presence the right way, with the right people and a tailored approach specific to European brands, whether they be local, regional or global. Our local knowledge and the expertise of our subject-matter experts, supported by the APR global network and strategic methodology, will allow us to continue to provide the very highest level of service to our clients and the industry" - Eric Drury, Managing Director EMEA & APAC
About Advertising Production Resources (APR)
APR is an international advertising production consultancy, overseeing approximately €900 million in annual ad production spend for 40+ advertisers across all global markets. With vast production experience in TV, Print, OOH, Web, Mobile, Social & Experiential, APR's 100+ experts collaborate with advertisers to establish best practices & find efficiencies in the ad production supply chain. To learn more, visit: www.aprco.com
About the World Federation of Advertisers (WFA)
WFA is the only global organization representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 700 billion annually. WFA champions responsible and effective marketing communications. Learn more about the WFA by visiting: www.wfanet.org
Eric Drury, Managing Director, EMEA & APAC
London, UK: +44 750 342 5319
Paris, France: +33 6 62 80 16 83
SOURCE Advertising Production Resources