AdSafe Media's Ad Network and Real Time Data Services Gaining Momentum Among UK and EU's Top Ad Networks

LONDON and NEW YORK, March 19, 2012 /PRNewswire/ --

- Growing Client Roster Including 24/7 Real Media, Crimtan, Chango, A&NY Media, NextPerformance  and MediaIQ Signals Strong Growth For AdSafe's Products and Services in the UK and EU

AdSafe Media, is further establishing itself as one of the leading providers of brand protection and ad engagement services in the United Kingdom and Europe. Underscoring AdSafe's existing relationships with more than 30 of the top 50 ad networks in the U.S., AdSafe announced today that it now partners with several of the top ad networks and DSPs in the UK and EU, including 24/7 Real Media, Crimtan, Chango, A&NY Media, NextPerformance and Media IQ, among others. This latest round of client wins marks a strong start to what is slated to be a banner year for AdSafe Media, which saw record growth for its products and services in 2011- including increasing by 15X in volume in the UK and 60X in volume in the U.S. for its Network business.

With all indicators confirming the continued proliferation of ad networks around the world, global agencies and brands are recognizing that preventative protection coupled with increased transparency and in-flight, actionable data enables the greatest return on their online media spend. And AdSafe Media, whose products work across both the buy and sell side of the digital advertising landscape, continues to grow its services in a region that is rich in new media and innovation.

"There is rising demand for our suite of brand protection, network monitoring and real time data products as online marketing continues to heat up and the international advertising community recognizes the value of these services," said Scott Knoll, CEO, AdSafe Media.

With AdSafe, UK and European-based customers now have a trusted and proven partner that helps them:

• Ensure brand safe quality, mitigating risk associated with objectionable content by monitoring publishers on the individual page level
• Analyze the context and user engagement level of pages in order to better evaluate inventory and to provide customers with rich overall ad engagement metrics
• Analyze content in Spanish, German and French, in addition to English, leveraging AdSafe's recent foreign language support launch
• Attract new advertisers and assess new publishers for on-boarding
• Manage and segment inventory efficiently, at scale, in order to increase CPMs and profits

"Advertisers are, quite rightly, extremely concerned about the risks their brands face when running ad campaigns. Brand safety has always been a priority for Crimtan, and we strive to exceed industry best practices," said Paul Goad, Managing Director of Crimtan, "AdSafe's technology allows us to go further in protecting advertisers. By running AdSafe on all our UK and Ireland campaigns, advertisers will know that we continue to be fully committed to ensuring we provide the best possible environment for their online campaigns."

"As one of the top three ad networks in the UK, 24/7 Real Media's number one priority is providing quality inventory that ensures brand safety to our advertisers," said Nicolle Pangis, President, Europe for 24/7 Real Media. "AdSafe's focus on brand protection and analysis attracted us early on as one of their first clients.  Their capabilities beautifully augment our own market leading efforts, enhancing the online experience for all of our clients.  AdSafe is a valuable partner to 24/7 Real Media."

"We're proud of our first-to-market solutions - not only in preventative brand safety, but also in the areas of real time ad engagement data and contextual analysis, which are crucial to digital advertising's success globally," Knoll added. "We look forward to helping these and many other valued partners continue to optimize performance and profits."

About AdSafe Media

AdSafe Media is the digital advertising industry's recognized leader in brand protection, ad verification and ad engagement data. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level.  Utilizing these ratings, AdSafe's Firewall protects advertiser's brands from appearing on pages that do not conform to brand guidelines.  AdSafe's Network Monitor product enables ad networks to manage and segment publisher inventory at scale - helping them to better on-board new publishers and improve their overall brand safe quality.  AdSafe recently launched a suite of Real Time Data Feeds for RTB, which provide the industry's only predictive ad engagement information, brand safety ratings, and contextual analysis to better inform brand's/DSP's purchasing decisions through trading platforms.  AdSafe's products work across the digital environment, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: http://www.adsafemedia.com.