NEW YORK, February 14, 2012 /PRNewswire/ --
- Company's Rapid Global Expansion and Growing International Clientele Drives Significant Roll-Out of Foreign Language Capabilities
AdSafe Media, the digital advertising industry's recognized leader in brand protection, ad verification and campaign performance data, today announced the addition of French, German and Spanish language capabilities to support its worldwide business growth. AdSafe plans to continue rolling out new languages throughout the next quarter.
AdSafe's new foreign language support will analyze and score content on international sites, as well as US-based sites written in these languages. This addition to AdSafe's core capabilities, such as its ad engagement metrics which are already available worldwide, will enable brands and agencies to forge partnerships in new markets, readily expanding the reach of their marketing to international consumers, in a guaranteed brand-safe environment.
"International markets continue to be a primary growth area for AdSafe," said Scott Knoll, CEO, AdSafe Media. "The addition of three new languages offers our global customer base of brands, agencies, ad networks, publishers and trading platforms a greater range of options for protecting their brands across a myriad of foreign language sites and networks both inside and outside North America."
Over the past year, AdSafe's growth to over 250 clients and partners worldwide has been fueled by global demand for its solutions, which provide marketers with best-in-breed preventive safety, and real time data to protect their brands and optimize campaign performance in-flight. A significant number of its clients have asked for expanded support for their advertising initiatives in non-English speaking countries. Collectively, in Europe, Latin America, and the U.S., interest in AdSafe Media's products generated 500 percent year over year sales growth in 2011. AdSafe looks to continue this trajectory throughout 2012 with a rapidly expanding executive team, client roster and product suite.
About AdSafe Media
AdSafe Media is the digital advertising industry's recognized leader in brand protection, ad verification and ad engagement data. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. Utilizing these ratings, AdSafe's Firewall protects advertiser's brands from appearing on pages that do not conform to brand guidelines. AdSafe's Network Monitor product enables ad networks to manage and segment publisher inventory at scale - helping them to better on-board new publishers and improve their overall brand safe quality. AdSafe recently launched a suite of Real Time Data Feeds for RTB, which provide the industry's only predictive ad engagement information, brand safety ratings, and contextual analysis to better inform brand's/DSP's purchasing decisions through trading platforms. AdSafe's products work across the digital environment, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: http://www.adsafemedia.com.
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