LONDON, June 16, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, has hired MWW following a competitive pitch. MWW's brief is to raise awareness for the company amongst SME customers and media agencies as it expands in the United Kingdom.
MWW, one of the top five independent PR firms in the US and a new entrant to the UK PR agency market, will demystify retargeting, where a brand recognises when a consumer visits their site and serves online ads after the customer has left, for small and medium sized businesses. MWW will also be positioning AdRoll as the retargeting partner of choice for media agencies.
AdRoll has over 15,000 active advertisers globally. Founded in 2007 and headquartered in San Francisco, the company is backed by blue-chip investors including Accel and Peter Thiel and has recently closed a $70 million funding round led by Foundation Capital.
Paddy Herridge, UK MD of MWW, said, "AdRoll is the global leader in retargeting with the largest number of customers using its platform. Retargeting is recognised as generating significant results in terms of converting the 98 percent of customers who visit a website and then leave without checking out their basket. Our challenge is to demystify this technology and make it accessible for all small and medium sized brands as well as raising the business' profile amongst media agencies."
Geraldine McCabe, Head of EMEA Marketing, AdRoll added, "MWW was the only agency that really understood our business, and their entrepreneurial approach and enthusiasm for AdRoll deeply resonated with our management team. We look forward to working in partnership with them as we expand across the UK."
MWW is one of the top five independent public relations firms in the United States and expanded into Europe in November last year.
AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook.
The company is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.