Adoreboard launches CX predictive intelligence platform to turn customer experience into revenue impact

BELFAST, Northern Ireland, Oct. 6, 2026 /PRNewswire/ -- AI-native firm Adoreboard today launches Customer Revenue Impact, a measure that ranks every captured customer experience by the revenue it puts at risk or stands to gain.

Adoreboard's CX predictive intelligence platform enables enterprises to quantify customer trust from any channel to then predict the revenue impact on the business of improving or building on specific customer experiences using its Customer Revenue Impact methodology.

The Bicester Collection, which runs 12 luxury shopping outlets across Europe, China and the US, which welcomed more than 46 million visitors last year, is using Adoreboard's Customer Revenue Impact to rank guest experience issues by the revenue at stake.

Mazhar Butt, Group Senior Director Hospitality & Guest Experience at The Bicester Collection, said: 

"Customer Revenue Impact puts a number on customer trust. We can see what a poor experience costs us, which fixes matter most, and act before it costs us more."

He added: "By merging spend data with the Adoreboard predictive insights, we could move beyond correlation to make the impact of poor customer experience visible in real financial terms."

The announcement comes as thousands of people globally mark CX Day 2026 on the theme of 'Good CX delivers better outcomes for customers, employees, and organisations'. The need for CX to be more outcome-focused has been highlighted by Forrester, which indicates that only half of teams can successfully link CX metrics to business outcomes.

Chris Johnston, CEO of Adoreboard, said: "Most organisations can tell you how their customers rate them based on a satisfaction score, but few can say what it is worth. Customer Revenue Impact gives CX the relevance it has lacked in the boardroom, by linking customer trust to revenue, so leaders know which issues matter most, the cost of inaction, and what to fix first."

Adoreboard's CX predictive intelligence platform was recently selected at NVIDIA's annual GTC summit as a breakthrough in AI research based on its accelerated feedback analysis for quantifying trust and revenue impact.

Adoreboard will showcase Customer Revenue Impact at the Engage Customer Summit, taking place at Evolution London on 7 and 8 October. CX leaders who want to see the platform in action can book a demo at www.adoreboard.com/demo.