GOTHENBURG, Sweden, July 5, 2013 /PRNewswire/ --
Admeta, a leading European technology provider of Private Ad Exchange solutions, announced today that they have signed a supplier agreement with BBC Worldwide to optimize and monetize across its Top Gear and Good Food properties outside of the UK.
This is a proof of Admeta's international growth. Last year, Admeta expanded their company, opening two new branches in North America; Admeta first opened their flagship office in New York, and shortly after extended their services to Canada, launching their office in the heart of Ottawa. In a time where online advertising is becoming immensely prominent, Admeta's expansion is timely. According to eMarketer, worldwide, digital ad spending passed $100 billion just last year, and has been estimated to increase 15.1%, to $118.4 billion.
Furthermore, Admeta is establishing its presence across Europe by forming partnerships with well recognized publisher brands that will be announced in the near future; and is placing a strong focus in the UK, which is ranked as Europe's largest market in online advertising consumption, comprising a €6.6bn industry.
"We look forward to working with such an important and illustrious publisher brand as the BBC, and at the same time it is great recognition of our strong product offering tailored for premium publishers", said Chief Revenue Officer, Alexander Edström.
Founded in 2002 with headquarters in Gothenburg, Sweden, Admeta is the leading European technology provider of Private Ad Exchange solutions to premium publishers. The company currently works with clients in over 20 European countries, including some of Europe's premium publishers. Admeta's services enable clients to have 100% control over brand, advertiser- relations, and inventory. Admeta's technical platform includes real-time auctions, real-time optimization and real-time reporting for performance campaigns. This system is proven to optimize each unique impression and select the most profitable ad for the publisher through its advanced real-time optimization algorithms. The Private Ad Exchange finds and chooses the highest expected revenue for each impression by calculating the highest eCPM for each and every bid participating in the auction for that impression. Each impression is a new auction, thus the optimization engine personalizes each and every impression, a true way to maximize revenue. Furthermore, Admeta offers services from in-house, experienced professionals to support the publisher's sales team when using The Private Ad Exchange for selling non-guaranteed inventory. The built-in real-time dashboards together with yield services ensure that ad revenues are maximized.