ADmantX Melds Contextual and Big Data to Improve Ad Targeting and Engagement

LONDON, September 19, 2012 /PRNewswire/ --

Advanced contextual analytics combined with insight from external data streams enable better matching between audience targeting and online ad messaging.

ADmantX, the next-generation contextual analysis and semantic data provider, announced today that its superior semantic page-level analysis can be extended to any online content outside the page in context to eliminate waste, increase profit and better align audience targeting with ad messaging.

ADmantX uses semantic technology to make online data more usable for ad buyers. It interprets content and determines the overall advertising environment, providing precise, real-time information about all that could influence readers. More than just context, ADmantX also captures external data -- Big Data around people, places, brands and companies, things, ideas and concepts -- to more efficiently target campaigns.

"Reaching the target audience online is more difficult than ever before," said Damon Francis, ADmantX Business Development Director. "As both publishers and advertisers are looking for a greater level of detail and targeting without invading consumer privacy, we meld Big Data analysis with our cookie-less contextual capabilities to increase lift and reach performance."

ADmantX understands and filters all relevant information in driving better results in terms of ad effectiveness and reader engagement. It not only matches ads to brand-safe appropriate content, it assures that the underlying emotional response to the context as well as to what is happening outside the context (such as news or special events, market fluctuations, and any buzz around a specific brand or company, etc.) match the action desired by the advertiser.

ADmantX is featuring its semantic advertising Web service at the ad:tech London on the show floor in booth #209.

About ADmantX
ADmantX is a contextual analysis and data provider that offers a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers' receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected. For more information, visit http://www.admantx.com