ROTTERDAM, The Netherlands, May 19, 2011 /PRNewswire/ -- Adfortel, developer of mobile advertising solutions, has redeveloped its VoiceAds Campaign Manager and made it suitable for hosted solutions.

The primary function of the VoiceAds Engine Campaign Manager is the replacement of the standard waiting tone (...toot...toot...) by a VoiceAd. This happens during the period that the call is being 'built up'. As soon as the person who has been called picks up the phone, the call will start.

The Campaign Manager most important goal is to ensure that the right target group is reached at the right time. It has been developed with that goal in mind and can perform various functions, such as planning, profiling and reporting.

For mobile operators to be able to use the VoiceAds Engine an integration in the core network is necessary. This usually takes some time and can be causing delays in the go to market time.

"This happens so often that we decided not to take the same road," says Jorge Martins CTO of Adfortel. "That's why when we rolled out the 3rd installment of our VoiceAd Engine and decided to address this by moving to an hosted scenario which enables us to offer our VoiceAds Engine service to mobile operators without the need to have a full integration within the operators core network."

Moving services that would naturally be inside the operator's network creates new challenges, as data volume can be overwhelming.

"That is what we understood and prepared for and we have a system that handles over 80 million subscribers on its base configuration. That is already the sum of several operators subscriber bases and we are readying to expand it soon."

Apart from this revolutionary approach for offering mobile advertising services to operators the VoiceAds campaign Manager is also optimized to serve Media Agencies and their advertisers as it has now self learning capabilities based on the feedback of the mobile network. Depending on the calling behavior of the subscribers the system is capable of making decisions by itself and adapt running campaigns to make sure target groups are served optimally and each agency impression and budget goals are guaranteed.

"We strongly believe this new version will strengthen our proposition as we are now able to offer operators not only an innovative A-sided VAS service but also eliminated a large portion of the needed integration time and therefore shortened the go to market time significantly," says Jorge Martins.

About Adfortel

Adfortel develops and provides mobile advertising solutions. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. For more information, please visit http://www.adfortel.com

SOURCE Adfortel