ROTTERDAM, The Netherlands, January 9, 2012 /PRNewswire/ --

Adfortel - currently active as supplier of audio based mobile advertising services such as VoiceAds and TuneAds - acquires app developer The AppFabrik. This will expand Adfortel's audio based lines of business to apps and suits its strategic developments. Financial details are not to be disclosed.

The first app to be launched is a messaging app enabling audio and interactivity with its customer base.  The AppFabrik will launch its apps white labeled to 3rd parties such as brands, music labels, operators and media agencies.

Besides offering stand alone apps, The AppFabrik apps will and can always be integrated into the current Adfortel services portfolio, to enable Adfortel to offer mobile advertising interaction with its users in a fun and smart way. Adfortel is in doing so going a step further in the mobile advertising business where interactivity is still largely lacking.

Adfortel's focus and lead in developing new and innovative mobile advertising services again enables its clients and partners to be at the forefront of a very dynamic mobile advertising market.

The AppFabrik's apps are being offered in several countries in regions such as the Middle-East, Europe and the USA. Launches are expected at the beginning of 2012.

About the AppFabrik

The AppFabrik is a young company dedicated to developing innovative apps combining audio with fun and recurring business models.

About Adfortel

Adfortel develops and provides innovative mobile advertising and content solutions such as VoiceAds, TuneAds and various Apps. As a technology and knowledge provider Adfortel assists mobile operators, media agencies and advertisers in monetizing mobile inventories through innovative technologies, local market knowledge and a vast experience in mobile consumer offerings. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds.

For more information, please visit http://www.adfortel.com.

SOURCE Adfortel