COPENHAGEN, June 7, 2011 /PRNewswire/ --
Online advertising is increasingly about technology and valuable know-how. In a market where tough competition means wildly fluctuating click rates, the ability to effectively reach the target segment with the right message at the right time is ever more crucial. With digital marketing company Adform's new generation of intelligent banner advertisements, the message can be tailored to the individual user to a degree hitherto unseen.
The so-called AdVise banners are intelligent and can be put together fully automatically to reflect the interests and customary actions of the individual internet user. For instance, if a person puts a holiday in China in his shopping basket without actually buying anything, the banner display will prioritise offers to the last selected destination over trips to, say, Crete or Egypt. The advertising travel agency can collate such a wealth of detail that, for example, online recommendations to friends can also be included in the prioritisation data and multiple products can be displayed in the same banner if required. Additionally, all data is updated in real time. Therefore prices will be 100% correct and sold-out holidays will never be displayed.
The concept has just been launched internationally under the name Product Targeting. The solution, available via Adform's online platform, is the result of major developmental advances in traditional retargeting. A demo of Product Targeting can be seen here: http://www.adform.com/demo
"Intelligent banner advertisements are most certainly a phenomenon that we will see a lot more of in the future," says S0ren Notander Clausen, Digital Director of media agency OMD in Denmark. "This is something that will enable large companies to substantially reduce their advertising costs by ensuring effective communication with the right target segment, while at the same time the consumer has greater interest in receiving messages that he or she actually finds relevant. This product from Adform offers tremendous potential."
Lars M. B. Anthonisen, Marketing Director at Adform, adds: "Unfortunately, display advertising on the net is often mistakenly associated with costly banner campaigns that are ineffective in reaching the right target segment. For the advertiser, Product Targeting has a dramatically positive impact on ROI as it enables the message to be tailored in such a way as to persuade the modern consumer to react to an advertisement. Our product is a pioneering innovation in the field of effective marketing."
Adform is a leading supplier of products and services within digital marketing. Founded in 2002, the company now has offices in London, Hamburg, Stockholm, Oslo, Milan, Wroclaw, Vilnius and Copenhagen. For further information, please visit http://www.adform.com.
Lars M. B. Anthonisen Marketing Director Email: Lars.Anthonisen@adform.com Phone: +45-3535-7100