AMSTERDAM, November 7, 2013 /PRNewswire/ --
adesso will sell and implement Backbase's Customer Experience Platform in Germany, Austria and Switzerland.
IT service provider adesso and Backbase, the Customer Experience Platform specialist, announced today that they have entered into a regional partnership. Banks and financial institutions in Germany, Austria, and Switzerland will now be able to access adesso's industry-specific expertise and experience combined with the modern Customer Experience Platform that created by Backbase under the Backbase Bank 2.0 Portal label.
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adesso AG has signed a partnership agreement with Backbase, the Amsterdam-based software vendor focussed on designing portal solutions specifically for banks. Backbase delivers Bank 2.0 Portal software that provides a new, Customer Experience Platform on top of the underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to the relevant information and applications that suit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed necessary to create next-generation portals that truly empower the customer.
Backbase brings its critically acclaimed portal solution to the new partnership, while adesso contributes its extensive experience and its expertise in managing front-end projects for banks. In the future adesso will be Backbase's preferred partner in the German-speaking region. In addition to its consultancy services and development of custom-tailored software, adesso will now be able to offer its clients from the financial services industry a truly innovative industry specific portal solution.
adesso and Backbase have had previous success working together for the Swiss-based bank Postfinance: adesso implemented their mobile portal and supported the implementation of Bacbase. In the future this will allow Postfinance to deliver high-performance customer engagement solutions across all channels, and the ability to continue to evolve towards the the next generation of bank portals.
"Many banks will have to establish new portals in the coming years in order to meet the changing demands of their customers," explains Mark Lohweber, Head of Consulting & Sales for the banking line of business at adesso AG. "This market segment will grow significantly. Extending our portfolio with the Backbase solution puts us in an outstanding position because our own market leading expertise with front ends perfectly matches with the features of the industry leading Backbase Bank 2.0 Portal platform."
Backbase
Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed to create modern portals that truly empower the customer.
Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.
The unique Backbase approach enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global financials such as ABN Amro, AIG, Al Rajhi Bank, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase's Bank 2.0 technology.
Backbase was founded in 2003 and is privately funded with operations in New York and Amsterdam.
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