Adap.tv Launches First Video Advertising Marketplace in United Kingdom

LONDON and SAN MATEO, California, March 24, 2011 /PRNewswire/ --

- Expansion to Meet Growing Demand for Online Video Advertising Among European Brands, Agencies, Ad Networks and Publishers

Adap.tv, the industry's leading online video advertising platform, today announced the launch of its video advertising marketplace in the United Kingdom and the opening of an office in London. Adap.tv's expansion is driven by the acceleration of online video advertising in Europe, where spending in the UK rose by 82 percent in H1 2010, according to the IAB's biannual advertising expenditure report. The online video advertising industry in Europe will continue to see rapid growth as barriers are removed to create a seamless buying and selling experience for brands, agencies, ad networks and publishers.

Adap.tv debuts as the largest online video property by video ad views delivered in comScore's UK video metrix, with more than 74 million monthly video views and over 4 million monthly unique visitors. Adap.tv's expansion into Europe will help advertisers effectively reach and engage consumers worldwide, while enabling publishers to capitalize on the growing demand for high quality, premium content. By removing the technical barriers and market inefficiencies facing these companies, Adap.tv will help them connect with existing partners to discover profitable new opportunities and achieve their online video business goals.

"The Adap.tv Marketplace is an innovative platform that provides an exchange environment which mirrors the revolution we are seeing in display trading," stated Louisa Wong, Director of Media Platforms of iProspect, Aegis Media. "Eliminating the fragmentation of video inventory and providing a seamless and effective process for video ad buying, empowers agencies to achieve greater scale and increased ROI for their video advertising campaigns."

Adap.tv's first-of-its-kind open architecture and API make it easy for any company, anywhere in the world, to plug into its platform. With business management and optimization tools for advertisers and publishers alike, Adap.tv helps them achieve their goals more efficiently and deliver better returns on their video advertising investments.

"Video advertising in the UK is exploding and while we have seen an incredible amount of demand from both advertisers and publishers, they still face challenges in being able to effectively buy and sell inventory," said Sean Crawford, VP of International Business at Adap.tv. "The Adap.tv Marketplace provides both sides with the tools they need to break through these complexities enabling them to scale their businesses and meet their video advertising goals."

About Adap.tv

Adap.tv develops online video advertising technology that makes it simple for advertisers, publishers and partners to connect and do more business. Through its open video advertising platform, Adap.tv integrates all of the industry's leading tools and technologies so buyers and sellers can easily access partners they already work, with the ability to bring in new ones. Adap.tv is also the creator of the industry's largest Marketplace for premium publishers and brand name advertisers. The Adap.tv Marketplace has more than 4,000 sites, 60 million monthly unique and hundreds of campaigns running daily. Based in San Mateo, CA with a sales office in New York, Los Angeles, Chicago and Seattle, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information, please visit http://adap.tv/.

    
    For media inquiries, contact:

    United Kingdom
    Hannah Lifford
    Weber Shandwick for Adap.tv
    +44-207-067-0545
    hlifford@webershandwick.com

    United States
    Julie Nicholson
    Weber Shandwick for Adap.tv
    +1-212-445-8371
    jnicholson@webershandwick.com