GHENT, Belgium and NEW YORK, November 26, 2014 /PRNewswire/ --
ADAM Software, a leading Digital Asset Management (DAM) and Product Content Management (PCM) software provider, today announced that it was among the select companies that Forrester Research, Inc. invited to participate in its November, 2014 evaluation, The Forrester Wave ™Digital Asset Management For Customer Experience, Q4 2014. In this evaluation, ADAM was cited as a Leader in digital asset management (DAM). ADAM was the top-ranked vendor in the Strategy category, and the report states that ADAM has a comprehensive, forward-thinking vision to use DAM as a backbone for digital experience delivery (including commerce) and enterprise marketing ecosystem.
The Forrester Wave™ report evaluated the 10 most significant software providers across 38 criteria. Discussing the increasing importance of DAM in the age of the customer, the report notes three key drivers:
- Omnichannel experiences drive the need for a core rich media management hub
- Experiences across the customer life cycle create complexities in managing rich media.
- The need for greater marketing and business agility.
The report further identifies two areas that DAM solutions must support: "Digital experience delivery" and "Marketing and business agility." Evaluating ADAM through this lens, Forrester cited the company as "a new leader in this space" and noted that:
- The solution has impressive functionality in workflow and globalization/localization.
- ADAM also has increased its partnerships, deepening ties to other .NET vendors like Teradata, Sitecore, and services partners.
- ADAM is best-suited for organizations with marketing and eCommerce-centric DAM needs, and those that may have increasing global complexities.
Giving ADAM the highest marks of any vendor in the Strategy category, Forrester explained that: "ADAM Software's vision is a key area of strength. ADAM has a comprehensive, forward-thinking vision to use DAM as a backbone for digital experience delivery (including commerce) and enterprise marketing ecosystem…and deeper product content management outside of the traditional DAM scope."
"We welcome the Forrester Wave™ report on DAM, which provides important context to understand the critical role of this technology today. We believe our position as a Leader affirms the strength of our solution, while the top marks we received for Strategy validates, in our opinion, our strategic direction as a company that provides not only tools, but also a clear vision for the future of marketing technology to meet a new generation of customer needs," said ADAM Software CEO Pieter Casneuf.
About ADAM Software
ADAM Software makes marketing easier. From content creation to great customer experience, our technology simplifies and improves every aspect of the marketing cycle.
More info: http://www.adamsoftware.net
SOURCE ADAM Software