Acumatica and Lexware Set Their Sights on Germany's Midmarket
International OEM Alliance Forged for the Future
BELLEVUE, Washington, June 7, 2016 /PRNewswire/ -- Acumatica, the leading midmarket solution for cloud-based accounting and Enterprise Resource Planning (ERP) software, today announced a long-term agreement with prominent German software vendor Lexware - part of Haufe Group, one of the most innovative media and software companies in Germany - to bring cloud-based ERP solutions to the German market.
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For Acumatica, the new partnership with Lexware signifies still greater geographical expansion. MYOB in Australia, Censof in Malaysia, Visma in Norway, ACCEO in Canada, and now Lexware in Germany have all chosen to base their growth and future plans on the opportunity represented by Cloud ERP in general and Acumatica in particular.
"Lexware is the market leader in business management software among small to medium-sized businesses in Germany," said Jon Roskill, CEO of Acumatica. "They are one of the most trusted companies in the nation, offering best-of-breed solutions to their customers and unparalleled scale and reach to Acumatica."
"Acumatica is the perfect partner for Haufe Group to speed up our strategic transformation to the cloud," explains Markus Reithwiesner, CEO of Haufe Group. "The Acumatica platform will help us to realize a rapid market entry in a new customer segment and drive our ongoing company growth."
"This is a very strategic alliance," said Robert Mahowald, Group Vice President, Applications and Cloud Business Models for IDC. "We recently recognized Acumatica as an 'IDC Innovator,' and partners such as Lexware need full-service cloud ERP capability to continue to thrive. The strength and flexibility of Acumatica's platform should help Lexware get in market rapidly with competitive advantages."
More than a million customers currently rely on Lexware business and consumer software solutions, from accounting and inventory management to payroll, expenses, employee management, consumer tax declaration and private finance software. Many of those customers have outgrown their existing business management software and require greater speed, value, and mobility from their technology. Lexware is building on the Acumatica platform to specifically meet the needs of those customers, as well as addressing the larger market opportunity in Cloud-based ERP, as mid-sized business owners continue to move from on-premises legacy architecture to the Cloud.
"The Acumatica ERP and xRP platform are state-of-the-art," said Markus Dränert, Managing Director of Lexware. "We will be able to launch a localized version of their top-notch ERP product with only a fraction of the usual development costs and time."
"We are very excited by the opportunity in front of Lexware," said Christian Lindberg, Vice President of Partner Solutions for Acumatica. "We've seen the high partner success rate in other countries, and Lexware is a visionary OEM, they are more than ready to capitalize on this opportunity."
About Haufe Group / Lexware
The Haufe Group is one of the most innovative media and software firms in the fields of law, economics, tax declaration, and information processing. Roughly 1,500 employees provide easy-to-use, practical, and user-friendly solutions for the everyday work our customers perform. It is Germany's leading media and software vendor for professional online portals, (cloud computing) applications, e-procurement, online communities, and human resource & organizational development. The main target groups are large and midsize firms, small businesses and freelancers, tax advisers and lawyers, the public sector, real estate agents, and nonprofit organizations. A number of our brands – Haufe, Haufe Academy, and Lexware – are market leaders in these target groups. Lexware is the leading brand for business and consumer software solutions and has more than 1 million customers. The portfolio offers solutions for accounting and inventory management, payroll tools, expenses, consumer tax declaration and private finance. For more information, visit www.haufe-group.com, www.lexware.de.
About Acumatica
Acumatica provides cloud-based business management software that enables small and mid-size companies to accelerate their businesses. Built on cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Distribution, CRM, and Project Accounting, on a robust and flexible platform. For more information, visit www.acumatica.com.
Media contact
Heather Vaughn
hvaughn@feareygroup.com
206.343.1543
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