BARCELONA, Spain, February 14, 2011 /PRNewswire/ --

- Acision to Deliver Rich SMS, MMS and Enterprise Messaging to Telefonica's Mobile Users Across Latin America

Acision, a world leader in mobile data, today announced it will deploy a comprehensive open services architecture at Telefonica Latin America. Acision will roll out its messaging infrastructure including SMS, MMS and Enterprise Messaging, to address the growing demand for richer messaging services in the region. By working with Acision, Telefonica Latin America, which forms part of the Telefonica Group - one of the largest telecommunications companies in the world - will benefit from better time to market of new, differentiated messaging services as well as increasing the efficiency of its messaging infrastructure.

The Latin American market continues to show significant growth in mobile messaging, which is driving demand for new services tailored for specific market segments such as enterprises. The partnership with Acision will enable Telefonica Latin America to deliver next generation messaging services to its consumer and business users, providing additional value, personalisation, flexibility and productivity. Acision's messaging solution will consist of the Acision SMSC, Acision MMSC, Acision Application Gateway and Acision Enterprise Messaging. These solutions will enable Telefonica to leverage their existing network assets and quickly bring to market a wide range of rich messaging services and applications, packaged around individual users and businesses.

Emilio Gayo, Head of Strategy and Business Development, at Telefonica Latinoamerica, said: "By working with Acision, the global leader in messaging, we now have access to the most advanced set of messaging services on the market which will help us grow and support our already large user community. Working closely with such a reliable supplier for our messaging requirements means we can consolidate our infrastructure efficiently and evolve our messaging services. This will enable Telefonica to provide an enhanced messaging experience and meet customer demands. This will clearly differentiate Telefonica in the highly competitive Latin American messaging market and again highlights our commitment to bringing the very latest services to market over the next years."

Felix Gonzalez Quesada, Vice President for Telefonica/O2 and Global Business Head at Acision, said, "Having sustained a trusted relationship with Telefonica for more than ten years, this contract is further acknowledgement that our messaging solutions are the most advanced in the market. By integrating our messaging infrastructure, Telefonica will now be able to deploy a wider range of reliable services for both the consumer and business market, increasing customer loyalty and driving up revenues."

"This agreement demonstrates Telefonica's long-term commitment to delivering high-value messaging services to the Latin American market, setting it apart from other players in the region. It also drives up our share and success in MMS, as more operators across the globe install the Acision MMSC to underpin their multimedia messaging services, bringing the number of new customer wins/replacements to over 20 in the past two years," concluded Rafael Steinhauser, Senior Vice President and General Manager for Acision Latin America.

NOTES TO EDITORS

About Acision

As a world leader in mobile data, Acision powers innovation and profitable growth in mobile data services. As a pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimising and monetising data traffic. For more information, visit Acision at http://www.acision.com

About Telefonica

Telefonica is one of the largest telecommunications companies in the world in terms of market capitalization. Its activities are centred mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both.

The company has a significant presence in 25 countries and a customer base that amounts close to 282 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.

Telefonica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,563,996,485 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Tokyo, New York, Lima, Buenos Aires and Sao Paulo.

SOURCE Acision UK Ltd