TEL AVIV, Israel and LONDON, February 11, 2014 /PRNewswire/ --

Business development centre to accelerate international growth, enable European online retailers to benefit from AbandonAid's multi-lingual basket and process abandonment solutions

AbandonAid today announced the formation of a business development centre in the UK to build upon the company's history of strong innovation and distribution of ecommerce technologies. The UK operations will be led by veteran digital market leaders Alan Cohen and Mark Sacofsky.

"Currently, over 20% of retail sales in the US are transacted online. Europe is not far behind and is growing significantly. It is up to online retailers to ensure that their customers enjoy the best possible buying experience, while capitalising on every possible sales opportunity," said Alan Cohen. Mr. Cohen, with 30 years of technology sales experience, was an early pioneer of VoIP technology, helping to create new markets and sales distribution channels in the UK and mainland Europe to encourage early adopters. "AbandonAid enables retailers to do this easily and effectively, and I'm delighted to present this opportunity to the European market," added Mr. Cohen.

"AbandonAid is an exciting start-up that is seeing quick and meaningful growth," said Mark Sacofsky, a seasoned entrepreneur who has enjoyed incredible success in the UK market, previously buying over 20 companies within 7 years, and now doing business angel work. Mr. Sacofsky continued, "AbandonAid's ease of integration and risk-free obligation is compelling, and I am confident it will have widespread appeal. The European market is realising quickly that ecommerce is no longer a supplement to sales but rather an essential component of retail. AbandonAid's abandonment solutions are a 'must-have' for merchants of all sizes, from modest to significant scale."

"With our multi-language and multi-currency support, we are ready and excited to meet the needs of the growing ecommerce sector within the UK and mainland Europe," said James Oppenheim, CEO of AbandonAid. "After vetting the market extensively, it was clear that Alan and Mark are the best candidates to lead our UK office, thus further accelerating our international footprint."

AbandonAid's technology is engineered to identify and support global languages and currencies on the fly. Through our snippet of code, the system automatically recognizes abandonments from any webpage in any region, language, and currency. Unlike other abandonment solutions that require heavy customisations to accommodate non-US markets, AbandonAid reaches far beyond the English-speaking world, which is a critical breakthrough for markets that are now undergoing significant ecommerce expansion.

European merchants will now be able to tackle basket and process abandonment using AbandonAid's personalised, performance-based tools, enjoying ease of implementation and AbandonAid's popular pay-as-you-go pricing. The company's multi-language solution supports all European languages (Spanish, French, German, Russian, etc.) plus Asian languages including Chinese, Japanese, Korean, Hindi, Thai, and more.

AbandonAid invites UK merchants to use the solution at no risk or obligation - the first £300 in recovered sales is free just to try the service. For more information, please call +44(0)7976-265634 or visit us at http://www.abandonaid.co.uk.

About AbandonAid:

AbandonAid, founded in 2012, is the industry's fastest-growing provider of abandoned cart and process abandonment solutions. AbandonAid offers personalized, performance-based tools for online merchants using proprietary artificial intelligence and machine learning algorithms in real time and at massive scale. In addition, AbandonAid powers CartGrader™, a first-to-market free diagnostic tool that provides online retailers with rich, actionable data insights around their abandonment problems and checkout processes. AbandonAid offers US$500 in recovered sales for free just to try the service, with no obligation or credit card required. For more information, please visit http://www.abandonaid.com.

Contact: Dena Goldberg - dena@abandonaid.com - +1-646-583-2770

SOURCE AbandonAid