AB Tasty strengthens presence in the Asia-Pacific region to better serve local clients and meet increasing demand from e-commerce industry
LONDON, Sept. 28, 2018 /PRNewswire/ -- AB Tasty, Europe's leading, all-in-one CRO platform, today announced the opening of their first office in Singapore. This new location comes shortly after AB Tasty CEO Alix de Sagazan announced her move to New York, in order to oversee AB Tasty's expansion on the East and West Coast.
"The time was right for us to expand our presence in Asia-Pacific," explains Alix de Sagazan, CEO of AB Tasty. "E-commerce in Southeast Asia is booming, and the market is maturing quickly. There's high demand for website optimisation expertise to make the most of hard-won traffic. We had a lot of natural demand from this region."
Headquartered in Paris with offices in Nantes, London, Madrid, Cologne, and New York, AB Tasty has already made several steps to bring their conversion rate optimisation expertise to the APAC region. In May 2018 they acquired a Chinese ICP license, allowing for faster content delivery to Chinese clients. AB Tasty was also selected to participate in the 2018 French Tech Tour - ASEAN, organised by Business France, to lay the groundwork for the Singaporean opening.
AB Tasty already counts numerous brands with a strong Asia-Pacific presence among their over 600 enterprise clients, including L'Oréal (APAC), Zehitomo (Japan), and UNICEF (Australia). The 17 million dollars in series B funding awarded to AB Tasty in June 2017, mainly from Partech Ventures and Koreyla Capital, will support the company as they continue to build relationships with local brands.
AB Tasty helps their clients increase engagement and sales on their digital properties via client and server-side testing, personalisation, and engagement. They also offer consulting services from their team of specialised customer success managers. The Singapore office will allow AB Tasty to more easily provide this specialised consulting to their growing APAC client base, with consultants based in clients' own timezone. The AB Tasty Asia-Pacific team will be recruiting sales and customer success management profiles to this end.
The office opening falls during the Franco-Singaporean 'Year of Innovation', an intergovernmental effort to strengthen innovative technology initiatives and cooperation in their respective countries.
About AB Tasty
AB Tasty is an all-in-one CRO platform for insights, testing, personalisation, and customer activation. We help brands improve UX, customer satisfaction and increase ROI.