The series includes individualized designs inspired by New York's Chrysler Building, London's Elizabeth Tower and Tokyo's Skytree with Swarovski® crystal accents in a classic CROSS conical top
LINCOLN, Rhode Island, Feb. 23, 2016 /PRNewswire/ -- CROSS fine writing instruments will commence their 2016 presence in the luxury brand category, with the unveil of a Peerless Special Edition Collection of fine writing instruments to honor globally iconic cities. Chosen by the brand for the first edition, were the cosmopolitan locales of New York, London and Tokyo. CROSS will represent each of these 3 cities through instrument design emulating an aspect of their architectural beauty. Celebrated edifices to include New York's Chrysler Building, London's Elizabeth Tower, more commonly known as Big Ben, and Tokyo's Skytree.
"At CROSS we speak of 'human greatness' as part of the brand's DNA, both historically and moving into the future. Great cities have always served as an incubator for human greatness, producing large achievements in diverse categories like economics, social causes and the arts. As a tribute to the concept of urban centers as bastions of ingenuity, we have created the Peerless Special Edition Collection of fine writing instruments. The series is designed to celebrate the world's most iconic cities and the human potential within each of them," says Magnus Jonsson, Global CMO, A.T. CROSS.
Each of the three writing instruments crafted as part of the series is characterized by a number of elements:
All 3 pens are decorated with the geographic coordinate system of the city they represent. Ballpoint styles are MSRP $350 USD and fountain pen styles are MSRP $625 USD. The series can be purchased online at www.cross.com and at select retailers. Access the online store locator for more details.
About CROSS
The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark.
Media Contact:
Genevieve Malandra
j2 Communications
gigi@j2online.com
646.977.0224 (mobile)
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