LONDON, August 30, 2016 /PRNewswire/ --
- Generation Success founder gains NDA approval
- NDAs celebrate the achievements of the grass-root communities
- Working to empower young people to master their own futures, Generation Success aim to improve local communities
The term 'entrepreneur' usually applies to someone who is more or less out for themselves. This isn't a bad thing; they know what they want and they work hard to get it, blazing their own trails as they go. James Adeleke is a little bit different. A young entrepreneur raised in Lambeth, for the last five years he's worked hard to establish an organisation, putting in endless time, effort and money.
The difference is that he's not working for his own gain, but rather for the gain of society. James' organisation Generation Success - a not-for-profit enterprise devised to empower young people (age 18-25) to achieve their career and business aspirations by bridging the gap between education and employment. In recognition for all of his work, Adeleke has been shortlisted this year's National Diversity Awards (NDA).
Founded to celebrate the excellent achievements of the grass-root communities that tackle the issues in today¹s society, the NDAs are all about giving worthy individuals and businesses the recognition they deserve for their dedication and hard work.
In working to empower young people and help them to feel valued, the true aim of Generation Success is to provide every young person with the support that they need to become the best that they can be. "There's a lot of negative talk about young people," says Adeleke, "but in my experience most of them aren't just willing, but are eager to work and make something of themselves. The issue is that they don't really know how to do it. This is where we come in."
The concept behind James' Generation Success was formed during the riots of 2011. "I saw what was happening in the streets of my home town and I was absolutely appalled," continues Adeleke. "There was so much anger out there, but a lot of it was caused by frustration; young people who felt that no one was listening to them and that the only way to get attention was to throw an almighty tantrum. The problem is that that approach doesn't really achieve anything.
"The NDA nomination is real honour for me and I'm so grateful to the people who put my name forward. To win, or even to be shortlisted, would be the cherry on the cake, but for me the most important thing is to make sure that Generation Success succeeds so that we can continue to give help and support to all of the young people who need it."
For more information about Generation Success and their upcoming events, please visit http://generation-success.com/
For more information about the National Diversity Awards, please visit http://www.nationaldiversityawards.co.uk/
Notes to Editors:
About Generation Success
Generation Success was launched by successful business man James Adeleke. A law graduate of BPP University, London, James has enjoyed a varied career in business development. He was inspired to found Generation Success following the London riots of 2011 - himself a member of what tabloid media were calling 'the lost generation', he decided it was time to start reclaiming the future for today's youth. Rather than laying blame and pointing fingers, James wanted to find ways to tackle the roots of society's problems: food poverty; deprivation; educational and employment inequality. Generation Success is James' way of helping to ensure that every young person has the chance to shine.
"I truly believe that we are limited by the boundaries of our minds,' says Adeleke, "so I am always trying to expand mine - and to help others to do the same."
For more information on Generation Success, including interviews and quotes, please contact James Adeleke: James@generation-success.com, tel: +44-7883-028775
SOURCE Generation Success