A New Force in Italian Luxury - ItalianCreationGroup Brings Together High-end Brands Driade, FontanaArte and Valcucine at Milan Design Week

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ItalianCreationGroup

03 Apr, 2017, 08:57 GMT

MILAN, April 3, 2017 /PRNewswire/ --

A fast-growing new Italian luxury mini-conglomerate is breathing new life into some of the greatest names in Italian furniture design, including the legendary Driade and FontanaArte.

At a string of events being held in conjunction with Milan Design Week, ItalianCreationGroup will on April 3rd bring together some of its star designers such as Driade's Philippe Starck, Konstantin Grcic and Enzo Mari. On April 4th the group will join forces with Piaget for a celebrity-studded event with Roberto+Ludovica Palomba, and a day later, on April 5th, it will host a chamber music performance and event featuring renowned orchestra conductor Beatrice Venezi, the newly named brand ambassador for Valcucine, the group's luxury kitchen brand.

ItalianCreationGroup, which has been acquiring luxury design brands for the past three years, is considered a new force in Italian luxury. The group has quickly assembled a stable of luxury brands including Driade, FontanaArte, Valcucine and Toscoquattro, a luxury bathroom designer.

"Our aim is to bring together the finest in Italian craftsmanship for the discerning global luxury market," said Stefano Core, the CEO. He said this included investing in the relaunch and rebranding of the legendary FontanaArte. Mr. Core explained that FontanaArte, the lighting and furniture design maker created by Gio Ponti in Milan in 1932, will be relaunched as FontanaArte Milano 1932, in commemoration of the year the group was founded. "We are returning to classic styles and to materials such as the purest of glass to relaunch FontanaArte as a leading name in Italian furniture design," Mr. Core explained.

On Monday, April 3rd Driade will host the first of the events at its Via Borgogna showroom, featuring Philippe Starck and other celebrities.

On Wednesday, April 5th, Maestro Beatrice Venezi will appear at the Milan showroom as the new brand ambassador for luxury kitchenmaker Valcucine. Venezi stars in a new video and print campaign for Valcucine called "Master of Class, Master of Glass." The campaign underscores Valcucine's commitment to bringing together technology, master craftsmanship and eco-sustainability.