LONDON, July 4, 2014 /PRNewswire/ --
World-renowned fashion photographer Nick Knight collaborates with American Express [Friday 4 July] to create #MySecretCity, his first real-time photography exhibition hosted live from London on Twitter.
Leaving the studio and taking to the streets of the capital, Nick set out to capture photos of the hidden inspiration he sees in the places he passes every day, shared in real time via @AmexUK.
The exhibition uncovers the hidden beauty in these unexpected places - including city gardens and urban habitats, brutalist architecture and metropolitan playgrounds to help people realise the full potential of London.
Nick Knight comments: "I am really excited to be involved in the first real-time exhibition of its kind, set in the city that gives me so much inspiration for my work. I have always been interested in the analogy of the city being like a musical symphony, moving at different tempos. The stillness and solitude of hidden gardens and green spaces contrasted with the architecture we live and work in gives you a different perspective on London.
"We get so stuck in our familiar ways around the city that we miss the sheer beauty and inspiration all around us, which is why I'm working with American Express to celebrate this wonderful city and help people see its hidden beauty."
The exhibition comes as a study by American Express suggests that Brits are stuck on 'Urban Autopilot' when it comes to exploring their day-to-day surroundings, failing to take advantage of everything that's on offer. The research revealed that when out and about in their nearest city, seven out of tenBrits are looking down, distracted by smart phones and tablets. Just one in five take the time to look at their surroundings.
Vice President Brand and Communications, American Express, Melissa Weber says, "The cities we live in are brimming with potential, although we may only appreciate a fraction of what they have to offer. As a fashion photographer, Nick has consistently challenged conventional notions of beauty. We've challenged him to re-imagine his commute to work and take a look at other sides to London, in the hope that they inspire others to realise the potential of their city."
Photos from Nick's urban photography exhibition on @AmexUK and #MySecretCity also feature on a map of London's top inspirational spaces created by American Express in collaboration with the some of the UK's top bloggers*. The map, available at pinterest.com/AmexUK, is packed with hidden havens and hideaways in well and lesser known parts of the city to help people discover something new to love about the capital.
Notes to Editors
- One Poll poll of a representative sample of 2,000 UK residents June 2014
About Urban Autopilot
A new mode of behaviour identified by American Express to describe physical and emotional disconnection with our urban environments. Maps can be found at pinterest.co.uk/AmexUK
SOURCE American Express