MANILA, Philippines, May 3, 2017 /PRNewswire/ --
Campaign aims to unite Overseas Filipino Workers in support of the country's street kids
Xpress Money, one of the world's most dependable money transfer brands, has launched a 'Mother's Day for Kids without Mothers' campaign to transform the lives of abandoned children in the Philippines on the occasion of Mother's Day.
The campaign has been launched by Xpress Money as part of it's CSR platform, H.O.P.E, in collaboration with Virlanie Foundation in the Philippines. The objective of the campaign is to bring the Overseas Filipino Worker (OFW) community together to give these abandoned kids a better future. As part of the campaign, between April 21st and May 14th, Xpress Money will contribute a part of the transfer fees an OFW pays to send money to the Philippines.
The outcome of the campaign will see Xpress Money transforming the lives of the chosen few by providing them with food, shelter and good quality education in the long term. A brand that constantly gives back to the society through H.O.P.E, is in a small way, helping the Philippines tackle the issue of the growing number of abandoned children in Manila and urges beneficiaries to ask their loved ones to send money via Xpress Money's services.
"Mother's Day is a very important occasion in the Philippines. At Xpress Money, we want to mark the day by bringing together the overseas Filipino communities in solidarity with vulnerable children who don't have mothers to celebrate with. Community outreach is a very important part of Xpress Money's core values, and we believe this campaign will help us make a tangible positive difference to young, underprivileged lives," said Ashwin Gedam, Vice President of Global Marketing, Xpress Money.
The initiative will also raise funds for a Mother's Day Feast for over 60 children at the Virlanie Foundation in Manila, held on 9th of May 2017. By visiting http://www.xpressmoney.com/hope, you can nominate yourself or any other women residing in Manila to be a part of this noble initiative and spend a few hours on Mother's day with children who are deprived of a Mother's love.
SOURCE Xpress Money