GIBRALTAR, June 1, 2012 /PRNewswire/ --

888.com, the world's favourite online gaming destination, is proud to announce its sportsbook, 888sport,  has partnered with Arsenal and England football legend, Ian Wright.

Former Arsenal & West Ham footballer, Ian Wright, has signed a partnership to become the ambassador for 888sport's Euros campaign.  Wright will be the face and voice of 888sport's Winning Streak, a prediction game based around the results of the 31 games throughout the Euros.

The Winning Streak is an exclusive prediction promotion from 888sport where pundits have the opportunity to predict the results of the 31 games of the Euros for their chance at an £888,888 jackpot. In addition to the jackpot, 888sport will also have several side promotions that will reward thousands of pounds of prizes and free bets so every player has a shot at a win.  

Wright, who himself has entered his predictions online already, is excited about the competition, as well as the tournament: "The Euros are sure to be a closely fought contest this summer. So many teams will fancy their chances, and going through the fixtures and making my predictions brought up a few interesting contests."

"I'm always asked who I think is going to win, and going through the process of selecting my picks matched my initial thoughts! There are some tough groups, but I'm happy with the predictions I've made! £888,888 is a lot of money to win, and will get the amateur pundits across the land thinking long and hard about the Euros, and who is going to go all the way! It may show it's not as easy being a pundit as it looks!"

Itai Pazner, SVP of 888.com, commented on the partnership: "Wrighty is so well known and respected across the game of football, and we are proud to be associated with someone of his stature in the sport. The Winning Streak is a new concept we have created, and one we're really excited by. We hope that there is a 'winning streak', going the whole way and winning £888,888 could change someone's life."

About Winning Streak:    

Winning Streak is an online prediction game available at promo.888.com/winningstreak. Customers register for free and are prompted to pick the win, lose or draw results of the 31 games of the Euros. If an eligible player is determined to have predicted all 31 games correctly, they will win an £888,888 jackpot. Players registered in the Winning Streak will also be offered the opportunity to start individual mini leagues, update their predictions and play against Wrighty for opportunity to win other guaranteed prizes and free bets.

For more information about this release or 888.com and its house of brands, please contact Director of Marketing and Public Relations, Jennifer Von Strohe Huxley, at jennifer.huxley@888holdings.com.

About 888

• 888 is one of the world's most popular online gaming entertainment and solutions providers
• Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade
• 888.com offers a comprehensive gaming experience - including casino, poker, bingo and sports betting - through a number of leading brands in regulated markets around the world
• 888.com can be used in 22 different languages in 176 countries worldwide
• 888 is committed to an industry leading corporate and social responsibility programme, and provides a safe, fun, fair, regulated and secure gaming environment
• 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange

SOURCE 888sport.com