888.com Announces Football Legend, Santiago Cañizares, as a New Brand Ambassador

GIBRALTAR, June 13, 2011 /PRNewswire/ --

888.com, one of the world's most popular online gaming destinations and the umbrella brand for 888casino, 888poker and 888sport, is proud to announce an endorsement contract with Spanish Football legend, Santiago Cañizares. Santiago Cañizares, best known for his time as goalkeeper for Valencia CF and the Spanish National Team, will become an official European brand ambassador for 888.com and its house of brands.

Santiago Cañizares has built a dedicated fan base over the years through his exceptional sporting career.  Capped 45 times for Spain,  he travelled to 3 FIFA World Cup Tournaments and 4 European Cup Championships, and played exactly 500 league matches across his distinguished career. Amongst other honours he won La Liga twice, the UEFA Cup, and the UEFA Champions League. Cañizares has also taken part in several races for the Spanish Championship Rally and commentates for the TV network, Canal+.

Utilizing Cañizares' strong brand awareness throughout Spain and Europe will be an integral part of 888.com's 2011-2012 marketing strategy in these regions.

Itai Pazner, Senior Vice President of 888.com, stated:

"The partnership agreement with Santiago Cañizares will bolster the 888 brand presence in Spain and beyond, and we are delighted to have a sportsman of his caliber on board. We are fully confident that our exclusive partnership agreement with Cañizares will be beneficial to our brands; 888casino, 888 poker and 888sport."

This exclusive endorsement agreement commenced June 2011 and will continue for 12 consecutive months.

About 888

• 888 is one of the world's most popular online gaming entertainment and solutions providers
• Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade
• 888.com offers a comprehensive gaming experience - including casino, poker, bingo and sports betting - through a number of leading brands in regulated markets around the world
• 888.com can be used in 22 different languages in 176 countries worldwide
• 888 is committed to an industry leading corporate and social responsibility programme, and provides a safe, fun, fair, regulated and secure gaming environment
• 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange

SOURCE 888.com