6 Reasons to Leverage Mobile Marketing in your Small Business

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06 Nov, 2015, 20:12 GMT

NEW YORK, Nov. 6, 2015 /PRNewswire/ -- Incorporating mobile marketing into your overall small business marketing plan can be imperative to the success of your business.  Business owners shouldn't fear the cost or complications of mobile technology since this tactic allows you to reach a highly targeted audience and have direct marketing messages with a wide variety of different customer groups.

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In an effort to help small business marketers better understand the reasons behind why they should have a mobile strategy in place, Chief Marketing Officer of BluePay, Kristen Gramigna, provides six mobile statistics that demonstrate how ripe of an opportunity mobile marketing really is.

  • Global mobile. With eMarketer1 predicting that by 2018 half the world's population will own a mobile device, it makes sense for small businesses to target their audience through this medium.
  • Email + mobile. Gramigna cites an Experian report2 that states that more than half of all emails opened in the last quarter of 2014 were opened on a mobile device. The rise in popularity of the mobile inbox presents an opportunity for small businesses to connect with their customers via email on the very devices they have come to rely upon.
  • Video. With mobile video viewership steadily on the rise, this cost-efficient medium is an excellent way for small businesses to share their brand stories and form deeper connections to their customer.

For further discussion on the three remaining mobile statistics, read Gramigna's post here: http://bit.ly/1NxfxBk.

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1 http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694

2 http://www.emailmonday.com/mobile-email-usage-statistics

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